News Analysis
Digital Marketing
Why 'X'? What Lessons Does Twitter Rebranding Hold for Marketers?
Feature
Digital Experience
How Uploading Images Makes Your Google Bard Prompts Better
Feature
Digital Experience
How Meta’s Llama 2 Shifts Marketing’s Relationship With AI
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Digital Marketing
How YouTube Is Bringing Podcasting and Customer Experiences Together
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Analytics
Your GA4 Is Now Live: Essential Next Steps Smart Marketers Should Take
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Customer Experience
Lessons From Target's Missteps in Its Pride Campaign
Feature
Analytics
Use Google Analytics Business Objectives Collections to Tailor Metrics for Your Marketing Teams
Feature
Digital Experience
How Apple's New Privacy Measures Are Reshaping the Ways Brands Protect Customer Data
Editorial
Digital Marketing
For Marketing Analytics Practitioners, Working Remotely Not About Morality
Feature
Analytics
What Google Privacy Sandbox Means to Marketing Data and Analytics Strategy
Feature
Analytics
Analytics & Event Registration: The Power of Audience Segmentation
Feature
Analytics
Storing UA Data: Your Best Last-Minute Google Analytics Transition Play
Feature
Digital Experience
Will Twitter Revamp Analytics to Help Deliver Better Customer Experiences?
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Digital Marketing
What Anheuser-Busch Got Wrong in Its Online Crisis
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Digital Marketing
Explore AI to Discover Your Best Customer Experience Prompts
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Digital Experience
Will Superapps Change Your Customer Experience Strategy for Social Media?
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Digital Experience
Insider's Look at Google Bard and How Can It Help Marketers
Feature
Analytics
Exporting Google Search Console Data to Looker and BigQuery for Better SEO Analysis
Editorial
Digital Marketing
Verified Social Media Profiles Won't Give Marketers a CX Boost (Not Yet)
Best Practices
Customer Experience
Tips for Revitalizing Old Content for New Customer Experiences
Feature
Digital Marketing
Strengthen CX and Privacy Compliance With Opt-in/Opt-out Processes and Email Metrics
Editorial
Digital Marketing
What Social Media Trends to Expect for 2023
Feature
Analytics
Boost Your Data Literacy: Free and Paid Resources for Marketing Training
Editorial
Analytics
Reading the Tea Leaves: What Analytics Trends Are Emerging for 2023?
Editorial
Digital Experience
With Google Sunsetting Optimize, Marketers Need an Analytics Plan
Editorial
Digital Marketing
New Search Frontier: How Marketers Must Adapt to Stay Ahead of the Game
Feature
Digital Marketing
Excel, SQL, Python: What's Your Data Flavor for Customer Experience?