Editorial
Customer Experience
Why Augmented Reality Will Be Your Next Customer Channel
Simon Wright is the director of Augmented Reality and Virtual Reality Solutions at Genesys, which provides omnichannel customer experience and contact center solutions. He designs AR/VR data visualizations, marketing campaigns and service support solutions. Prior to joining Genesys in 2013, Simon was the vice president of innovation at Silver Linings Solutions. He holds a patent for a workforce optimization solution and played a key role in building the company’s global reseller channel.
Simon describes his vision for the business applications of AR/VR in industry articles and conferences around the world. He is also an award-winning sports and underwater photographer.