Vijay Chittoor

Vijay Chittoor

San Francisco


Customer Experience, Digital Marketing

Vijay Chittoor is CEO of Blueshift, which enables B2C marketers to automate segment-of-one marketing on every channel. Vijay has a wealth of experience in the big data, marketing technology and e-commerce domains. Previously, he was the CEO and co-founder of Mertado, an e-commerce company acquired by Groupon to become Groupon Goods, which rapidly became a more than $1 billion business. He was also an early employee at Kosmix, a big data and semantic technology startup that was later acquired by Walmart and re-branded as WalmartLabs. Vijay is a graduate of Harvard Business School’s MBA Program. He also holds Bachelor’s and Master's degrees in Electrical Engineering from the Indian Institute of Technology, Bombay.

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