Introducing new features that would make its mom proud, social widget provider AddThis now offers a streamlined sharing experience. Social sign-in buttons will help visitors connect to sites using their social media credentials.

Share and Share Alike

AddThis says its upgraded social sharing tool suite offers a streamlined and simplified contact menu. This includes an easier-to-use email form optimized for faster sharing to the most popular services in a user’s region and simplified searching for personal favorites.

The new platform, which AddThis lab testing indicates boosts sharing by 11%, takes advantage of jQuery on pages that use it for transitions. It also uses HTML5 and other modern browser features, but remains IE6-compliant.




In addition, the new sharing environment offers inline sharing with the most popular social networks. If visitors link their social accounts with AddThis, they’ll be able to share directly to Facebook or Twitter without leaving the AddThis user’s page or extra page load. When users authenticate, they’ll remain logged in on every single site with AddThis until they log out.

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AddThis has also fully integrated recent updates for Pinterest with the new sharing design. Users can put AddThis on any page they want to make pinnable and receive a lightbox to showcase all the images on their page for customers to pick from. Plugins for WordPress, Magento and Shopify are expected to be updated this week.

Signing In Socially

The other recent new AddThis feature is Social SignIn, a JavaScript library enabling users to add Facebook, Twitter or Google authentication to their site. Users provide the application keys for each service they want to integrate and AddThis renders the buttons and manages the authentication flow. When a user successfully authenticates, AddThis provides the data directly to the user via JavaScript. Users are free to leverage Social SignIn data however they want.

AddThis Targets Front End

In June 2011, AddThis was touting new back-end analytical features. The company expanded its AddThis Analytics that enable users to track how sharing on Facebook, Twitter, E-mail and other frequently used services impact their traffic. Previously, Addthis Analytics only covered the sharing that occurred through tools, but users gained the ability to track URLs that are cut and pasted from the address bar with Address Bar Sharing Analytics.

This year, AddThis is targeting the front end to increase customer traffic and the accessibility of AddThis-powered sites from third-party social media sites. By taking a staggered approach to holistic social sharing and signin, AddThis is gradually positioning itself as an all-purpose tool for connecting sites to social media and tracking the success of these efforts.