Articles
Tag: email
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Why Marketers Should Focus on Optimizing Email Open Rates
Email campaigns offer some distinct advantages over social media campaigns when it comes to matching message to audience.
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How Many Marketing Emails Is Too Many Marketing Emails?
Unfortunately there's no magical formula for how frequently brands should email prospects, but marketers can take steps to ensure their emails provide value.
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How Brands Are Using Google AMP for Email, OptIn '19
At OptIn '19 this week, a panel shared interesting examples of how brands can use Google's AMP for Email to improve customer's experiences.
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Oracle Gets Cozy With Box, Email Is Still Top Digital Workplace Tool and More News
In this week's news roundup, Oracle announces another collaboration, this time with Box, new research shows email is thriving in the digital workplace and more.
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The Next Evolution in Email Marketing: Beyond Personalization
Research shows about half of all email marketing contains only basic personalization, consisting of low-cost tactics like following up with inactive customers.
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Slack Anticipates Growing Pains, Microsoft–Oracle Partnership Deepens, More News
Digital workplace news from ShareGate, Google, Slack and Microsoft in this week's news round up.
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Internal Communicators, Please Don’t Abandon the Intranet
If IT and business leaders don’t take internal communications seriously, they'll see the digital workplace splinter into even more channels.
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Drip Campaigns Are Wearing Me Down
Very few people are anxious to be added to more email mailing lists.
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Is AI Poised to Make Bigger Play for Email?
We've already seen AI infiltrating into email, but some observers expect more advancements to be coming soon.
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Buyer Beware: Make Sure You Read the Marketing Automation Provider Fine Print
Mailchimp changed its prices earlier this year, providing a valuable lesson for buyers of automation platforms. Vendors can make changes at any time.
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How to Get an Email Drip Campaign Up and Running
How to get started with a B2B email drip marketing campaign that converts.
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Why Email Persists in the Workplace
So many apps have claimed to be "email killers," but email is still alive and relevant.
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9 Common Email Drip Campaign Mistakes to Avoid
We explore email drip marketing campaigns, along with what are the most common mistakes marketers make.
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Marketing Automation, Beyond the First Hello
Marketing automation tools make a marketer’s life easier and improve the customer experience in many ways.
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