Articles
Tag: email
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Is Twitter's New Paid Subscription Really All That Super?
Twitter announced a new paid feature called Super Follow. While it has the potential to be a useful marketing tool, it's unclear whether it will work or not.
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Will BIMI Improve the Security and Deliverability of Your Email Marketing?
This is a relatively new standard and not every email marketing tool has adopted it. Here we explore why marketers should care about BIMI in 2021.
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5 Marketing Techniques to Dump
Five older marketing techniques that companies should jettison if they haven’t already.
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Use and Misuse of Collaborative Technologies: Timeless Advice
A recent cleaning spree unearthed advice on how to use collaborative technologies — from 1999. And you know what? It still holds true.
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What CEOs Will Expect From Their CMOs in 2021
Now's the time for many CEOs and business owners to focus on how to restart, or jumpstart, their revenue and growth engines. Here's how CMOs can help.
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Zoom Gains Ground in Telephony, Microsoft Adds Video Features to Teams & More News
In this week's Workplace Newsbyte, Zoom grows in the telephony space, Microsoft improves its video conferencing capabilities, Zoho takes on WhatsApp and more.
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The Reasons Behind Klaviyo's Recent $4.2B Valuation
We met with marketing execs to understand the reasons behind Klaviyo’s Series C funding and valuation, as well as the resurging need for good customer data.
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How to Increase Customer Engagement Through Interactive Quizzes
To uncover more about how quizzes can increase engagement, we spoke to marketing leaders to understand the impact of this type of interactive content marketing.
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Why Your Company Should Start a Newsletter
Newsletters are distinct from other forms of email marketing. Here's some advice for companies looking to start their own.
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B2B Brands: Steal These Personal Newsletter Lessons for Your Email Marketing
B2B marketers should think of their newsletter as a distribution vehicle for emerging or not-yet-finalized campaign concepts.
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Is Selling the Best Use of Marketing Emails?
Do email campaigns that have low conversions drive sales through other channels later? We’ve asked marketing experts to weigh in.
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Verint Offers Microsoft Teams Recording, Email Data Loss Still a Problem, More News
This week, Verint brings call recording to Microsoft Teams, new research shows email can still be a security problem, Zoom introduces end-to-end encryption.
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Beware These 3 Remote Work Collaboration Traps
Collaboration is really about interactions and relationships. The tools which support collaboration can either help or hinder these interactions.
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What Enterprises Need to Look for in Unified Communications Offerings
In a world were UC is becoming increasingly important, enterprise IT buyers need to ensure they are getting the tools that are right for their business.
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