Articles
Tag: email
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Why Your Company Should Start a Newsletter
Newsletters are distinct from other forms of email marketing. Here's some advice for companies looking to start their own.
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B2B Brands: Steal These Personal Newsletter Lessons for Your Email Marketing
B2B marketers should think of their newsletter as a distribution vehicle for emerging or not-yet-finalized campaign concepts.
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Is Selling the Best Use of Marketing Emails?
Do email campaigns that have low conversions drive sales through other channels later? We’ve asked marketing experts to weigh in.
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Verint Offers Microsoft Teams Recording, Email Data Loss Still a Problem, More News
This week, Verint brings call recording to Microsoft Teams, new research shows email can still be a security problem, Zoom introduces end-to-end encryption.
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Beware These 3 Remote Work Collaboration Traps
Collaboration is really about interactions and relationships. The tools which support collaboration can either help or hinder these interactions.
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What Enterprises Need to Look for in Unified Communications Offerings
In a world were UC is becoming increasingly important, enterprise IT buyers need to ensure they are getting the tools that are right for their business.
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Why Are We Still Emailing if We're Using Microsoft Teams?
With so many teams working remotely, one question once again rears its head: how do we break the email habit?
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What Marketers Should Do Now Instead of Sending Coronavirus-Related Emails
Brands have an opportunity right now to create new digital experiences that nurture relationships and instill trust and human connection.
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Why Are Marketing Email Open Rates Increasing?
HubSpot has reported data on marketing emails that show send rates and open rates are higher in the last two months. Why?
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Marketing in a Crisis, One Month Later
Marketing is challenging in the best of times. The coronavirus has added communications challenges, budgetary constraints and a push to all digital to the list.
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Attachment Issues: Email as Records Management
When was the last time you thought, "This email is a record, I need to label it and file it in our company repository for three years?"
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The Hidden Importance of Email Response Times
Email response times play a critical role in building trust between the sender (customers) and the recipient (your business).
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Why Marketers Should Focus on Optimizing Email Open Rates
Email campaigns offer some distinct advantages over social media campaigns when it comes to matching message to audience.
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How Many Marketing Emails Is Too Many Marketing Emails?
Unfortunately there's no magical formula for how frequently brands should email prospects, but marketers can take steps to ensure their emails provide value.
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