Articles
Twitter announced a new paid feature called Super Follow. While it has the potential to be a useful marketing tool, it's unclear whether it will work or not.
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This is a relatively new standard and not every email marketing tool has adopted it. Here we explore why marketers should care about BIMI in 2021.
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Five older marketing techniques that companies should jettison if they haven’t already.
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A recent cleaning spree unearthed advice on how to use collaborative technologies — from 1999. And you know what? It still holds true.
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Now's the time for many CEOs and business owners to focus on how to restart, or jumpstart, their revenue and growth engines. Here's how CMOs can help.
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In this week's Workplace Newsbyte, Zoom grows in the telephony space, Microsoft improves its video conferencing capabilities, Zoho takes on WhatsApp and more.
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We met with marketing execs to understand the reasons behind Klaviyo’s Series C funding and valuation, as well as the resurging need for good customer data.
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To uncover more about how quizzes can increase engagement, we spoke to marketing leaders to understand the impact of this type of interactive content marketing.
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Newsletters are distinct from other forms of email marketing. Here's some advice for companies looking to start their own.
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B2B marketers should think of their newsletter as a distribution vehicle for emerging or not-yet-finalized campaign concepts.
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Do email campaigns that have low conversions drive sales through other channels later? We’ve asked marketing experts to weigh in.
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This week, Verint brings call recording to Microsoft Teams, new research shows email can still be a security problem, Zoom introduces end-to-end encryption.
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Collaboration is really about interactions and relationships. The tools which support collaboration can either help or hinder these interactions.
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In a world were UC is becoming increasingly important, enterprise IT buyers need to ensure they are getting the tools that are right for their business.
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