Articles
Tag: email
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The Fold in the Inbox: Hard Line, Soft Line, Imaginary Line?
Whether the fold is a hard line or soft line is up to marketers and their email design. However, the smart strategy is to design like it’s a soft line.
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What Marketers Need to Know About Intuit's $12B Acquisition of Mailchimp
Getting behind the largest acquisition of a standalone marketing provider — Intuit's $12 billion grab of Mailchimp.
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How to Get Started With A/B Testing
A/B testing is nothing new. So why do so many businesses still fail to do it?
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Can BIMI Help Marketers Build Customer Trust?
How BIMI (Brand Indicators for Message Identification) can do for email marketing what https in front of a web address did for websites.
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Freshworks Debuts IPO, Optimizely Launches Data Core Service & More CX News
Freshworks files IPO, Optimizely launches data core service and more customer experience and digital marketing software news.
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Intuit Acquires Mailchimp for $12 Billion, D4t4 Updates Celebrus CDP & More CX News
Intuit acquired Mailchimp for $12 billion in a big boost for email marketing software, leading our news roundup in CX for the week.
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What Is Email Automation And How Does It Fuel Marketing Strategy?
Discussing the principles and foundational elements of email automation, one of the go-to tools in the marketer's toolbox.
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Email Marketing’s Increasing Role as Third-Party Cookies Disappear
Five ways email marketing’s role will grow as priorities shift in response to the sunsetting of third-party cookies.
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A Look at the Top 4 Digital Marketing Categories
Digital marketing is constantly changing, but there are some foundational categories of digital marketing you need to have a strong grasp of to thrive.
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Will Chat Replace Email?
The good news is our email usage is going down. The bad news? Chat is going up.
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The Role of Serendipity in Marketing Results
Marketers are infamous for equating correlation and causation. But there's a wildcard factor that marketers don't like to acknowledge: serendipity.
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7 Factors That Determine Email Deliverability
While deliverability can sometimes feel out of a business’s control, inbox placement is actually governed by seven factors.
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6 Best Practices That Will Improve Your Digital Marketing Strategy
It doesn’t matter how great your product or service is, if you can’t market it to the right people, nobody will use it, making a solid marketing strategy a must
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Opening Up the Email Marketing Engine to Artificial Intelligence
The artificial intelligence use case for email marketing is gaining steam. How are marketers putting it to use?
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