Articles
Tag: email
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The Next Evolution in Email Marketing: Beyond Personalization
Research shows about half of all email marketing contains only basic personalization, consisting of low-cost tactics like following up with inactive customers.
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Slack Anticipates Growing Pains, Microsoft–Oracle Partnership Deepens, More News
Digital workplace news from ShareGate, Google, Slack and Microsoft in this week's news round up.
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Internal Communicators, Please Don’t Abandon the Intranet
If IT and business leaders don’t take internal communications seriously, they'll see the digital workplace splinter into even more channels.
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Drip Campaigns Are Wearing Me Down
Very few people are anxious to be added to more email mailing lists.
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Is AI Poised to Make Bigger Play for Email?
We've already seen AI infiltrating into email, but some observers expect more advancements to be coming soon.
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Buyer Beware: Make Sure You Read the Marketing Automation Provider Fine Print
Mailchimp changed its prices earlier this year, providing a valuable lesson for buyers of automation platforms. Vendors can make changes at any time.
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How to Get an Email Drip Campaign Up and Running
How to get started with a B2B email drip marketing campaign that converts.
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Why Email Persists in the Workplace
So many apps have claimed to be "email killers," but email is still alive and relevant.
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9 Common Email Drip Campaign Mistakes to Avoid
We explore email drip marketing campaigns, along with what are the most common mistakes marketers make.
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Marketing Automation, Beyond the First Hello
Marketing automation tools make a marketer’s life easier and improve the customer experience in many ways.
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'Spray & Pray' Must Go Away: Why Marketing Needs to Get Surgical
Email marketing remains an effective lead generation channel, and yet it's often the most abused and misused channel.
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How to Send Internal Email Broadcasts Employees Actually Read
Everyone is suffering from inbox overload. A few tips to make sure your internal emails cut through the noise.
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Why Email Still Lingers in the Collaboration Tool Mix
While many enterprises have put a good deal of money and faith in social networks for collaboration, email isn't going anywhere. Here's why.
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How to Persuade Outlook Users to Adopt SharePoint
Turning Outlook users into SharePoint early adopters is easy when you demonstrate the improvements SharePoint makes on familiar Outlook features.
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