Articles
Tag: email
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How and When to Use Email Segmentation and Personalization
Which comes first: segmentation or personalization? Learn how to use these two complementary tactics in this article.
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7 Burning Questions About Email Unsubscribes
Seven questions about email unsubscribes that are at the heart of devising wise practices to protect your list and your reputation.
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B2B Marketers: Make Your Email Newsletter a Thing
Marketers think of their email lists in a transactional manner: a sea of names to guide down the sales funnel. Here's how (and why) we should fix this mindset.
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6 Ways AI-Based Personalization Is Improving the Customer Experience
AI, ML and NLP are changing the ways brands interact with customers. This article will look at the ways they are shaping marketing personalization.
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What Is Inbound Marketing and How Does It Support Marketing Strategy?
This article will define the core principles, strategies, technologies and purpose for inbound marketing.
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Conversica Adds ABM Capabilities, Litmus Updates Email & More CX News
Catching up on the news of the week in customer experience and digital marketing software circles.
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6 U.S. States With Pending Consumer Data Privacy Legislation
Six U.S. states have pending data privacy laws. We dig into the gist of the laws and explore implications for businesses.
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10 Common Email Marketing Mistakes That Are Easy to Fix
Companies regularly struggle with these 10 email marketing mistakes because they're unaware of the issue or of how easy the fix is.
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Sendinblue Launches Email API Offering, Alida Debuts Fall Release & More CX News
Sendinblue launches email API offering, Alida debuts fall 2021 product releases and more news in digital marketing and customer experience software.
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CM Group Merges With Customer Engagement Company, Cheetah Digital
CM Group, a portfolio of marketing technology companies focused on multichannel digital marketing, announced its merger with Cheetah Digital last week.
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The Fold in the Inbox: Hard Line, Soft Line, Imaginary Line?
Whether the fold is a hard line or soft line is up to marketers and their email design. However, the smart strategy is to design like it’s a soft line.
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What Marketers Need to Know About Intuit's $12B Acquisition of Mailchimp
Getting behind the largest acquisition of a standalone marketing provider — Intuit's $12 billion grab of Mailchimp.
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How to Get Started With A/B Testing
A/B testing is nothing new. So why do so many businesses still fail to do it?
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Can BIMI Help Marketers Build Customer Trust?
How BIMI (Brand Indicators for Message Identification) can do for email marketing what https in front of a web address did for websites.
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