Bridgeline Digital is gearing up for some major selling of its web experience management platform and it has brought former Ektron VP Sales, David Maffei, on board as Senior Vice President of Business Development to help make that happen.

Hitting the US$ 50 Million Mark

There is a lot of competition in the web experience/customer experience platform market today and every vendor needs to ensure they have the right people in place to sell their platform. In the role of SVP, Business Development, Maffei, may have just what it takes to help Bridgeline move to that next level.

Bridgeline ended its 2011 fiscal year with record revenues of US$ 26.3 million and record license sales (213 to be exact) with a year over year growth of 47%. Now those are good numbers, but Bridgeline is expecting to go even further, aiming for the US$ 50 million revenue mark. And the company believes that Maffei can do that, based on what he achieved in the last six years at Ektron.

Gaining a Stronger Foothold in the Enterprise

It really hasn't been that long since Ektron was a smaller, less known vendor in the space -- appealing to the SMB crowd. But the last few years have seen Ektron grow to the enterprise level. As the VP of Sales for Ektron, Maffei led global sales and its global channel partner program. It's no doubt he can be attributed much of Ektron's recent success.

As a part of Bridgeline Digital, Maffei is in a similar position working to gain more recognition of Bridgeline's ability to support the enterprise customer. Maffei will be responsible for Bridgeline's Business Unit Sales, Channel Partner Program and Strategic Alliances teams.

Learning Opportunities

Time will tell if Maffei can do it twice in a row. I expect he's up for the challenge. Of course the quality of the software plays a key role in making this happen. The iAPPS Product Suite was recognized as a Trend Setting Product for the second consecutive year by KMWorld Magazine and it was also a 2011 CODiE Finalist in two different categories.

The big question is, who is heading up sales at Ektron now? And that answer would be Neil Miller, formerly of Autonomy/Interwoven. It's a game of musical chairs people isn't it?