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This Week: Google's New Privacy Policy - CXM Win or Fiasco?

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Barb Mosher Zinck avatar
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Google is simplifying its privacy policies -- going from 70 documents to 10 -- and integrating its customer data across services. Along the way, the company will officially merge intelligence about you from many of its services.

Is this beautiful simplicity and a big customer experience win? Not everyone is buying the spin.

Yes, the customer experience becomes more unified, but at what cost to your privacy? On the other hand given what competitor Facebook knows about you and the targeting that this data makes possible, does Google have a choice? Here's our round-up on the announcement.

In other news, February is nearly here. This coming month our editorial focus will be the nuts and bolts of Social Business. Stay tuned.

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About the Author
Barb Mosher Zinck

Barb worked for CMSWire from November 2007 through October 2013. She has over 10 years’ experience as an IT solutions architect focusing on content management and enterprise collaboration. Connect with Barb Mosher Zinck:

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