The majority of SharePoint discussions focus on its use as a social or document collaboration platform. But according to Microsoft, at least 10% of SharePoint revenues are attributed to web content management -- further they indicate that customer experience management (CXM) is a key focus moving forward.

Can SharePoint ever compete in the CXM market?

We're skeptical, despite Forrester seeing it in the running. If SharePoint is to succeed in the CXM space, one thing is clear -- the product team has some serious work to do.

September brings a new CMSWire editorial focus. This month we'll provide you insights, strategies and guidance on how to move from doing simple social media, to being a real social business. We look forward to the conversation.

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