This week the mobile enterprise opens their wallets to the possibilities of mobile payment and digital advertising.
Accepting Cash, Credit & Mobile
It’s been awhile since your phone was just a phone. The proliferation of smartphones has turned phones into mobile devices fit for the most savvy multi-taskers. We can read, text, play games, watch videos and oh yeah, make a phone call. Soon our mobile devices will become credit cards, meaning we can soon say goodbye to the Constanza wallet.
Google's new Android operating system plans to work with a new chip so that users can tap their phones on in-store terminals to pay for purchases. But Google wasn’t the only one making news. Recently, three major US wireless carriers announced they were launching a joint venture to allow customers to pay for goods and services with their handsets.
Verizon, AT&T and T-Mobile USA plan to cover 220 million customers through a venture called Isis Mobile Commerce Network. Expected by mid-2012, Isis will use a Near-Field Communication (NFC) chip that will enable secure wireless data communications over a distance of up to 4 inches, securely transmitting data from the phone to the retail outlet.
Through Isis, digital wallets aim to make it possible to fundamentally change how you shop, pay and save. Without having to carry and keep track of cash, credit and debit cards, reward cards, coupons, tickets and transit passes, the digital wallet will certainly lighten the loads, literally and figuratively, of many pocketbooks.
For those reluctant to use credit cards from their mobile device, there are new alternatives popping up all the time. Recently, mPayy announced that they have enabled pre-paid debit card usage on their online and mobile debit payment network. Members can now load funds to, and fund payments from, their pre-paid debit cards via the mPayy network, making it easier to make secure and convenient payments even without credit cards or banking accounts.
So why now? With more and more consumers using mobile devices, retailers might as well make it easier for customers in-store and avoid lines while increasing revenue. Thanks to secure technologies like NFC, payments made are likely to be more secure than most credit cards, which has the support of credit card companies because it would cut down on fraud and save them money.
Google Goggles Takes on Print Advertising
In the meantime, while we wait for our mobile devices to become shopping carts, Google is looking for ways to mobilize advertisement. Through its Google Goggles mobile visual search technology, Google hopes to offer “Goggles-enabled” print ads. When users take a picture of these individual ads with Google Goggles on their Android or iPhone, they will be able to click to a mobile website from the brand.
Similar to scanning a QR Code and receiving further information about a product, Goggles-enabled print ads might help revive an increasingly declining paper market. From circulars to actual newspaper ads, it might help to bridge the gap between paper and digital in a way that's beneficial to all.