Articles
Tag: mobile web
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The Advantages of Google AMP: Why Marketers Should Embrace It ASAP
Let me start by stating the obvious: It's a mobile world — and as web traffic from mobile devices increases, techniques that speed and optimize the mobile web will grow increasingly important.
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What Google AMP Means for Every Marketer
Mobile isn’t what’s next — it’s what’s right now. Mobile has officially eclipsed desktop in terms of usage numbers, and is cementing itself as the go-to platform for connecting, engaging, shopping and general consumption. Even bigger than that, the number of mobile-only users — people using mobile exclusively — has
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Build Websites with Your Phone? Binarta Says Yes
If you ever wished you could build or edit a website using just your smart phone, you’re in luck. Binarta, a mobile-first platform developed by thinkerIT, uses pre-designed templates, point-and-click actions for content entry, and a simple user interface to allow users to build and maintain their websites right
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5 Questions to Ask of Your Web and Mobile Experiences
Today’s web and mobile users want the information they need when they need it, with a single click or swipe of a tablet or smartphone. And you only have milliseconds to grab their attention and complete the transaction.
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Microsoft Ups Its Customer Experience Play
Microsoft is flexing its customer experience muscles. Last night it announced the spring release of Parature will come with more than 30 new “high priority” customer capabilities. They're designed to help businesses streamline and improve their customer experience strategies.
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Building for Office 365? Microsoft has APIs for That #TEE14
Our final dip into the Microsoft TechEd Europe meeting in Barcelona this week comes in the shape of new APIs for Office 365. These will enable developers to create applications that build on and tap into the Office 365 platform.
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Apple Pay: Using Its Midas Touch to Reinvent Mobile Payments
With Apple Pay, Apple is once again doing what it does best: reinventing existing markets, products and business models by delivering a simpler, more stylish and more streamlined user experience. Let's face it: Apple has a knack for making things frictionless and more exciting.
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SMBs Going Global with Mobile
Gone are the days when a company launched locally, slowly expanding into other markets. Today, businesses are thinking globally from the start, thanks to the ever-expanding use of mobile technologies. BIA/Kelsey’s US SMB Spending Forecast revealed that by 2015 SMBs will allocate 30 percent of their marketing budgets to traditional
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Retargeting and Reengagement in Mobile App Marketing
With millions of mobile options in app stores, competition for attention is higher than ever. That's why it's so critical for marketers to engage key audiences to ensure the longevity and visibility of their apps.
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Storytelling in the Mobile Millisecond
“Wrong number,” says a familiar voice. Lost my wallet, found my desires. Sounded much better in my head. I should have brought a GPS. What do these sentences have in common? They’re all six words long. And they all tell a story.
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How to Energize Your E-Commerce Site
Does your e-commerce site still look like an electronic version of a mail-order catalog? If so, it’s time to take a big leap forward. It's 2014, after all. “Consumers are looking for more than just a product online.
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Millennials are - Really! - Growing Up: Is Your Marketing Ready?
Everyone has to grow up eventually, even members of the generation pejoratively known for living in their parents’ basements.
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Sing a Little Song, Do a Little Dance: Get Down with Google
Google is introducing new all singing, all dancing ads. Well, nearly. Google is in the process of testing its new "Listen Now" service ads in partnership with Spotify, Rhapsody and Apple’s Beats Music. The service works in much the same way other Google searches work with one execption.
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What Customers Want from Contact Centers - and How to Deliver It
When speaking with a customer service agent on the phone, most customers want swift, accurate answers and a human experience. These are the findings of a new online survey conducted by Harris Poll on behalf of NICE. According to the poll, 59 percent of respondents say they most value
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