Articles
Tag: mobile web
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The Advantages of Google AMP: Why Marketers Should Embrace It ASAP
Let me start by stating the obvious: It's a mobile world — and as web traffic from mobile devices increases, techniques that speed and optimize the mobile web will grow increasingly important.
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What Google AMP Means for Every Marketer
Mobile isn’t what’s next — it’s what’s right now. Mobile has officially eclipsed desktop in terms of usage numbers, and is cementing itself as the go-to platform for connecting, engaging, shopping and general consumption. Even bigger than that, the number of mobile-only users — people using mobile exclusively — has
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A CXM Retrospective: How the Customer Experience Has Evolved
Tis' the season for retrospectives. This year, I'm taking it to a whole new level. After almost 7 years of covering everything from e-discovery, social business and knowledge management, I'm leaving CMSWire at the end of the month. The topic I've most enjoyed exploring has been the customer experience.
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How to Optimize Mobile for Holiday Purchases [Infographic]
Only nineteen more days until Cyber Monday — the day when customers, hungover from Thanksgiving meals and recovering from Black Friday brawls, go online to finish (or for some, start) their holiday shopping. Each year the competition to offer the best prices gets tougher.
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Mobile Impacts Customer Loyalty More than Transactions
What is the impact of mobile on your bottom line? According to a new survey from EPiServer, the biggest return on mobile today is from increased customer loyalty and personalization, rather than mobile transactions.
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The Future of Mobile Advertising is Built on Current Trends
Do you know where the mobile advertising industry is headed? If you’re still trying to figure out which way the wind is blowing, you may want to hitch your wagon to Amobee.
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Does Your Website Have the Mobile Touch?
The mobile web is growing up. ClickTale, who just last year introduced ClickTale Mobile has evolved the mobile usability and analytics program into ClickTale Touch, which allows businesses to view their mobile customers’ “True-to-Life User Experience.
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Siteworx Survey Says Fast, Simplified Sites Key to Mobile Marketing Success
Marketers can no longer rely on flashy apps to attract the interest of mobile consumers, according to a new survey from Siteworx. Results of the “2013 State of Mobile Features and Functionality Report” indicate that mobile shoppers prefer websites to apps and desire ease of use and speed, among
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Mobile First, Desktop Later
If you've been reading anything about web experience management lately, you’ll have come across the phrase “mobile first” -- the process of designing, creating and delivering content with mobile device compatibility in mind.
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BaseKit Introduces a Mobile Website Builder
Website building, software as a service, company Basekit, has added a mobile site builder to its website design platform, which will give both large and SMB’s the tools to create a fully functional mobile website. These days just about everyone has a smartphone or tablet.
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5 Usability Tips that You Should Implement on Your Mobile Website
If you think about it, the best way to gauge the user-friendliness of a mobile website is to visit a couple of sites on your smartphone and take notes.
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Netbiscuits Reports Smartphones, Android Dominate Mobile Web Traffic
According to a new report from web development platform provider Netbiscuits, smartphones are clearly the most popular means of mobile web access across the globe.
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Mobile - The New Normal #gilbane2012
Mobile technology is evolving from a niche consumer engagement channel to the primary means customers utilize the Internet, according to Ian Truscott, VP of Marketing at SDL.
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Bringing HTML5 to Windows Phone 8
Microsoft is promoting the new software developer kit (SDK) available for the IE10 browser as containing an emulator that allows testing of sites on the Windows Phone 8 platform.
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