Mobile Tech Lags Behind in Social Networking

3 minute read
James Mowery avatar
JupiterResearch, a research and analysis firm focusing on Internet trends and technologies, has been trying to get a grip on the present and future state of social networks and cell phones. With the increasing popularity of mobile social networking, the cell phone industry is struggling to keep up. As more and more social networkers are using their cell phones to stay active, the majority of handheld devices aren’t yet ready to meet high demands. On the bright side, there’s a potential for social networks to become killer apps for cell phones.

The Growth of Mobile Social Networking

In its new report "Mobile Social Networking: Assessing Social Strategies for Carriers and Handset Manufacturers," JupiterResearch has come to the conclusion that cell phones are fairly inept in social networking connectivity. On the other side, many people who are actively participating in social networks tend to use their cellular devices to continue the interaction while away from their computers. Julie Ask, the report's lead analyst, stated that the "consumption of media and information on social networks from cell phones has the potential to grow in the long term." She went on to explain that the low adoption rates are due to the nature of cellular devices themselves. In other words, unless the person is using an iPhone, their experience is probably less than ideal. The situation with telecommunication companies that are hellbent on crippling their phones doesn't really help either.

Cellular Devices to Make Headway

Cell phone manufacturers and telecommunication companies are -- thankfully-- learning that people want their mobile devices to interact with these social networks. Manufacturers are adding social network aimed features like one-click photo and video sharing, while telecoms are slowly loosening restrictions.Some phone manufacturers are going to simply allow the third parties to create the social networking experience right on the phone itself. One could easily argue that the iPhone has made huge strides with this. It might not be long before mobile phones and laptop computers merge together. Considering the arrival of Google Android, it all really makes sense.David Schatsky, president of JupiterResearch, finished up by stating that cell phones will — in all likelihood — rise in importance. He also noted that large corporations have begun banning access to personal e-mail accounts, and he believes that social networks will soon be subject to the same treatment.JupiterResearch's findings in this report were — for the most part — expected. However, this information is important for social networks, mobile device manufacturers, content distributors, enterprises and consumers.Earlier this year, we've shared with you the results of another research, revealing that 88% of businesses are ready to start using social networking. And there are even more reasons now for enterprises to go mobile, as they venture into social media.