Market Trends in Enterprise Content Management #nuxeoworld

3 minute read
Irina Guseva avatar

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Nuxeo CMO Cheryl McKinnon opened the second day of Nuxeo World with a look at the latest market trends in the ECM space.

2010 is a significant year of change, noted McKinnon. Legacy vendors areseeing more competition from emerging new leaders. Historical leadersare falling behind in innovation – partly, due to the nature of theirarchitectures.

ECM Market Disruptors

One of the disruptive factorsis the rise of interoperability stands that is forcing traditionalEnterprise CMS vendors to build applications that are more generic. It’snot a competitive edge anymore to do check-in/check-out and versioning.These features became standard.

SharePoint 2010 is anotherdisruptive factor in the ECM market, as some organizations choose to useit for basic document collaboration, putting pressures on largervendors who are trying to compete at this lower level of functionality.

According to McKinnon, information management is no longer a frill. It’s not a “nice to have,” but the absolute “need to have.”

Sowhat should customers and prospects do? You know your business betterthan the software vendor does, they can’t dictate your roadmap and yourinformation management strategy, said McKinnon.

Open Source, Open Standards

Open standards and open source are two important factors for interoperability and preservation of electronic content.

CMIS has at least three business cases that have been identified so far (McKinnon cited Laurence Hart’s work in this field):

Learning Opportunities

  1. Repository to repository
  2. Application to repository
  3. Federated repositories

Open Source and SaaS

McKinnonsees validation from the ECM market that open source is becoming moremainstream.

According to research from AIIM (May 2010 Market Intelligence Report), 35% of organizations arelooking at doing a new ECM implementation in the next 12-18 months. Inaddition to that, 64% of respondents are considering open source. Itdoesn’t mean they will necessarily procure an open source CMS, but thenumbers show more acceptance and understanding around open source.

Software as a Service ECM alternatives are expected to double over the next 12-18 months, up to 12% of organizations will use SaaS.

Next Gen Enterprise CMS

Quotingresearch from Gilbane ("Next Generation ECM for Mission Critical Applications”), McKinnon said next gen ECM adoption is no longerimpeded by costly licensing models. Yet, monolithic architectures arebecoming the barriers in adoption.

From Suites to Platforms

McKinnonsees the ECM market shifting from suites to platforms. The latestGartner’s Magic Quadrant for ECM that just came out yesterday splits themarket into 4 main segments:

  1. Transactional content management (focus on workflow and process)
  2. Social content management (focus on collaboration)
  3. Online channel optimization (focus on customer engagement)
  4. Content management as infrastructure

Finalizingthe talk, McKinnon reminded the audience that ECM is evolving into a platform forcontent apps. Some of the use cases for turning to a platform forcontent apps include:

  • a turnkey ECM app
  • a framework forbuilding content-centric business apps
  • or embedded as aservice.