Articles
Tag: gartner
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Microsoft Dominates the Analytics, Business Intelligence Market but There Are Alternatives
While Gartner reports Microsoft Power BI's domination of the market there are other effective alternatives for those that do not want to go that route.
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Were Digital Experience Platforms Ready for the Digital Onslaught in 2020?
Gartner has revealed in a report that customers of DXP providers reported troubles of usability, scalability and uptime in March of 2020. What's the deal?
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What's the Right Path for Your 2021 Marketing Strategy?
January reports indicate where marketers plan to focus their 2021 strategies, but which is the right path for your business?
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What Does the Qualtrics $14 Billion IPO Mean for the CX Market?
CMSWire's Dom Nicastro explores the $14B planned IPO for customer experience management provider Qualtrics and what it means for the CX market.
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Why Digital Innovation Needs to Be a Priority
Many CIOs have focused on managing the digital workplace to cope with COVID-19. Where they should be focused is on the workplace after the pandemic.
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Martech Stacks Are Being Underutilized By Marketers, How Much Does It Matter?
Marketers still aren’t using the full breadth of capabilities in their marketing technology stack, what if anything should leadership do?
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Why Some Marketers Are Leery of Analytics
Gartner has released findings that say many marketers aren't using analytics to inform decisions. Why?
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Salesforce Could Become Digital Workplace Player With Slack, Gartner Analyzes Content Services & More
Salesforce could buy Slack this week, Gartner analyzes content services, AvePoint goes public, IBM updates cloud services and more digital workplace news.
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Is It Time To Refine or Scale Back Your Marketing Personalization Efforts?
Recently, Gartner reported that fewer CMOs are prioritizing marketing personalization. We explore whether it's time to refine your efforts or scale them back.
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Why Smart Workplaces Are Emerging In The Enterprise
The last few months have seen the emergence of new ways of working within the digital workplace. Here are the features of the 'smart' workplace.
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How Algorithmic Trust Models Can Help Ensure Data Privacy
Organizations are replacing human-based trust models with algorithmic ones to ensure data privacy and security. Here's why.
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Why AI Is Gaining Enterprise Traction Despite Its Lack Of Maturity
There's a lot of work to be done developing AI, but it's gaining enterprise traction. In fact, recent data predicts 75% penetration in the workplace by 2024.
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Microsoft 365 Unrolls Lists, Telegram Takes a Bite Out of Apple in EU, More News
In this week’s digital workplace round up, Microsoft releases its Lists information tracking app while Telegram files an antitrust suit against Apple.
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Gartner Finds CMOs Expect Better Times Ahead, Acquia Partners With Kibo & More News
This week's marketing and CX news roundup includes CDP updates from Lytics and Tealium, Gartner's CMO Spend Survey highlights and other DX news highlights.
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