Articles
Tag: gartner
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Gartner Names Content Marketing Platform Leaders, Adobe Updates Experience Cloud, More News
Catching up on the latest in digital customer experience software news.
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7 Big Problems with the Internet of Things
If the IoT is exposed to weaknesses, then so are enterprises that are connected to it. Here are the current challenges facing IoT security and success.
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9 Tips to Consider When Selecting a Digital Experience Platform
With customer touchpoints spanning desktops, mobile devices and more, organizations are seeking a single platform to help deliver better digital experiences.
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Gartner Names Digital Experience Platform Leaders, eZ's New CEO, More News
In our customer and digital experience news wrap up, we report who made the cut in Gartner's first Magic Quadrant for Digital Experience Platforms.
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Gartner Analyst: AI Application Development Is Stuck in 1958 (For Now)
Tom Austin discussed artificial intelligence myths and hypes at the AI World conference in Boston
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5 Reasons Marketing Budgets Will Drop In 2018
After three years of growth recent data predicts marketing spending will slip in 2018.
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The Role Of Emotion In Digital Customer Experiences
Research is proving that emotion plays a big role in customer experience and how your organization craft theirs will be the difference between success and failure.
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New Players in Digital Marketing Analytics Emerge
New players that have emerged in Gartner's world of digital marketing analytics platforms are embracing people-based marketing and they're building a true omnichannel view of people. Martin Kihn, research vice president who specializes in data-driven marketing for the Stamford, Conn.-based research firm, shared those thoughts in an interview with CMSWire.
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Gartner Ditches ECM, Names 3 Content Services Platform Leaders
In last year's Magic Quadrant for Enterprise Content Management (ECM), Gartner analysts and authors Karen A.
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Smartsheet Updates Automation Tools With an Eye Towards End User Adoption
Bellevue, Wash.-based collaboration automation vendor Smartsheet announced major upgrades to its platform at its inaugural Engage customer conference last week. The upgrades aim to cut down on the manual steps required to accomplish everyday tasks.
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Customer Data Platforms Near Trough of Disillusionment (And That's Great News)
Gartner’s latest Hype Cycle for Digital Marketing and Advertising placed Customer Data Platforms (CDPs) on a rollercoaster to the summit of the "Peak of Inflated Expectations." Soon, therefore, CDPs will begin their slump into the "Trough of Disillusionment," currently occupied by Content Marketing, Data Management Platforms and Responsive Design.
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7 Technology Trends Shaping the Digital Workplace
Predicting the future of work is clearly impossible, but during one of the final sessions of the Gartner Digital Workplace Summit in London, Gartner VP Matthew W.
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Gartner: Execs Prioritizing Digital Workplace Without Even Knowing It
CEOs are building their digital workplaces without even knowing it. Monica Basso, research vice president at Gartner delivered that message to Gartner Digital Workplace Summit attendees during a session titled "Driving Business Success With a Digital Workplace.
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Digital Workplace Development Fueled by the Cloud
Two themes emerged on the first day of the Gartner Digital Workplace Summit in London. First, enterprises are still unclear what a digital workplace means. Second, digital workplaces have more to do with the people working in them than the technology they use.
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