Articles
Tag: gartner
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New Players in Digital Marketing Analytics Emerge
New players that have emerged in Gartner's world of digital marketing analytics platforms are embracing people-based marketing and they're building a true omnichannel view of people. Martin Kihn, research vice president who specializes in data-driven marketing for the Stamford, Conn.-based research firm, shared those thoughts in an interview with CMSWire.
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Gartner Ditches ECM, Names 3 Content Services Platform Leaders
In last year's Magic Quadrant for Enterprise Content Management (ECM), Gartner analysts and authors Karen A.
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Smartsheet Updates Automation Tools With an Eye Towards End User Adoption
Bellevue, Wash.-based collaboration automation vendor Smartsheet announced major upgrades to its platform at its inaugural Engage customer conference last week. The upgrades aim to cut down on the manual steps required to accomplish everyday tasks.
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Customer Data Platforms Near Trough of Disillusionment (And That's Great News)
Gartner’s latest Hype Cycle for Digital Marketing and Advertising placed Customer Data Platforms (CDPs) on a rollercoaster to the summit of the "Peak of Inflated Expectations." Soon, therefore, CDPs will begin their slump into the "Trough of Disillusionment," currently occupied by Content Marketing, Data Management Platforms and Responsive Design.
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7 Technology Trends Shaping the Digital Workplace
Predicting the future of work is clearly impossible, but during one of the final sessions of the Gartner Digital Workplace Summit in London, Gartner VP Matthew W.
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Gartner: Execs Prioritizing Digital Workplace Without Even Knowing It
CEOs are building their digital workplaces without even knowing it. Monica Basso, research vice president at Gartner delivered that message to Gartner Digital Workplace Summit attendees during a session titled "Driving Business Success With a Digital Workplace.
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Digital Workplace Development Fueled by the Cloud
Two themes emerged on the first day of the Gartner Digital Workplace Summit in London. First, enterprises are still unclear what a digital workplace means. Second, digital workplaces have more to do with the people working in them than the technology they use.
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Look Beyond the Digital Workplace to Our Digital Society
Digital workplaces do not exist in isolation — they are part of a much bigger picture. Frank Buytendijk, Gartner Fellow in Gartner's Data and Analytics group, opened the company's Digital Workplace Summit in London this morning with a recommendation for attendees: think about digital workplaces in the broader context.
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Gartner Digital Workplace Hype Cycle: Get Ready for an Exciting Ride
Digital workplace technologies constitute one of the biggest disruptors the global workforce has ever seen, according to Gartner distinguished analyst Matt Cain. “With the digital workplace, we are doing missionary work here.
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Businesses Turn to AI, Digital Platforms for Competitive Edge
Gartner identified three technology trends it predicts will dominate the enterprise space in the coming years. The Stamford, Conn-based research organization analyzed the enterprise use and deployment of more than 2000 technologies and identified three areas where businesses striving to gain a competitive edge are turning their focus.
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Microsoft, Box Top Gartner’s New Content Collaboration Platforms MQ
Wipe the term Enterprise File Sync and Share (EFSS) off your jargon list and replace it with the evolving concept of what Gartner is calling "Content Collaboration Platforms" (CCP). The research firm released its Magic Quadrant for Content Collaborations Platforms report (fee required) July 25.
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Sitecore and Adobe Share the Crown in Gartner's WCM Magic Quadrant
Anyone looking for a major shakeup in Gartner's Magic Quadrant for Web Content Management (WCM) like last year will just have to wait. Stamford, Conn.-based Gartner published its yearly report on WCM vendors today. And while it made a few changes — none were as big as last year when
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3 Vendor-Created Barriers to AI Adoption
Gartner issued a warning yesterday to any vendor busy marketing their artificial intelligence (AI) capabilities: your hard sell could be counterproductive. According to Jim Hare, research vice president at Stamford, Conn.-based Gartner, the push to build and market AI products has been so intense that many vendors have forgotten
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Humanizing the Digital Workplace Experience
The app economy promised to deliver an easier existence — and it actually has. We now have the power to summon a car, order a pizza and receive updates about news around the world instantly, right from our mobile device.
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