Articles
Tag: gartner
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Is It Time To Refine or Scale Back Your Marketing Personalization Efforts?
Recently, Gartner reported that fewer CMOs are prioritizing marketing personalization. We explore whether it's time to refine your efforts or scale them back.
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Why Smart Workplaces Are Emerging In The Enterprise
The last few months have seen the emergence of new ways of working within the digital workplace. Here are the features of the 'smart' workplace.
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How Algorithmic Trust Models Can Help Ensure Data Privacy
Organizations are replacing human-based trust models with algorithmic ones to ensure data privacy and security. Here's why.
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Why AI Is Gaining Enterprise Traction Despite Its Lack Of Maturity
There's a lot of work to be done developing AI, but it's gaining enterprise traction. In fact, recent data predicts 75% penetration in the workplace by 2024.
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Microsoft 365 Unrolls Lists, Telegram Takes a Bite Out of Apple in EU, More News
In this week’s digital workplace round up, Microsoft releases its Lists information tracking app while Telegram files an antitrust suit against Apple.
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Gartner Finds CMOs Expect Better Times Ahead, Acquia Partners With Kibo & More News
This week's marketing and CX news roundup includes CDP updates from Lytics and Tealium, Gartner's CMO Spend Survey highlights and other DX news highlights.
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Microsoft Unveils Zoom Competitor, Gartner Predicts More Remote Work and Other News
This week, Microsoft releases a Skype-based alternative to Zoom, Gartner predicts more remote working will be permanent and Edison unveils new email service.
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Why AR and VR Usage Is Expected to Grow in 2020
Recent data from IDC is predicting increased enterprise usage of augmented reality and virtual reality applications. Here’s why.
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Why Gartner Thinks Most Marketers Will Abandon Personalization by 2025
Why does Gartner think 80% of marketers will abandon personalization efforts by 2025?
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Going Beyond Digital Transformation
Many businesses are updating their technology to the latest and greatest, but some business leaders are finding that it is not a sustainable practice.
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Why Did Gartner Kill the Web Content Management Magic Quadrant?
Does Gartner's termination of the Web Content Management Magic Quadrant signal a greater impact to the broader industry?
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Why Marketers Can't Realize the Full Potential of Their Martech Stack
Gartner found that marketers only use 58% of their martech stack's full capabilities, which seems like a lot of lost opportunity. What's going on?
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The Great Personalization Con
Personalization is really, really hard work, fraught with privacy concerns, and an unparalleled ability to annoy the hell out of customers.
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5 Ways Edge Computing Will Make Work Easier
Edge computing is making its way into the enterprise and will be one of the trending technologies of 2020. Here are five ways it will help workplaces.
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