Experts Dish: Enterprise 3.0 and Going Mobile

We closed our month of mobile with expert advice on why mobility is central to Enterprise CMS and how mobile apps will transform business in the future. Meanwhile, unrelated nuggets from our generous professionals addressed the looming face of three-dot-oh. 

• Why Mobility is Central to Enterprise CMS as a Service. Analyst Joe Shepley has raised some important points in his recent articles on Mobile Enterprise CMS this month in CMSWire. The Feb 2 article Enabling a Mobile Workforce: Technology is not Enough, calls out the need to segment different types of users in an organization, and how different types of information workers necessarily interact with content uniquely in a mobile context. His Feb 16 piece points out the important synergy between mobility and openness. Each of these topics deserve a deeper discussion.


• Enterprise Mobile Apps Will Transform How We Do Business. Mobile devices — from smart phones to laptops — have broken down and disposed of the traditional office cubicle. Yet many companies continue to organize themselves around the traditional corporate campus, unable, or unwilling to make full use of the productivity revolution these devices represent. Like a fault line waiting to let go, this yesteryear mindset is colliding with an engaged millennial workforce and their “always on” lifestyle. The new worker doesn’t operate in a fixed location from nine to five, but wherever he or she happens to be and whenever there’s an opportunity to connect.

And in Other Expert Advice... 

• Enterprise 3.0: Moving From Engagement to Participation Through Gamification. E2.0 is characterized by the acceptance, adoption and application of the Social Media and Collaboration framework to foster engagement among employees with their partners and customers (and combinations thereof). Enterprise 3.0 is about Participation and will be realized with the application and deployment of game dynamics, also referred to as ‘Gamification’.
• Enterprise 2.0: Is No Strategy a Type of Strategy?. I just finished interviewing Bevin Hernandez who led the Penn State University enterprise collaboration project. During our discussions she shared an interesting bit of insight. Bevin stated that not having an in-depth strategy is a strategy in and of itself; instead it is more important to be adaptable. A similar sentiment was also echoed by other organizations that I have interviewed and have been speaking with. In fact I can’t really recall an organization telling me that they developed an in-depth enterprise collaboration strategy at all.
• Six Critical Ingredients for a Great Website. If your website is not a mission-critical tool for your business then you’ve missed the boat.
• WEM: Web Experience Management Requires the Right Integrator. There has been a lot of discussion recently about which CMS products offer the best Web experience management (WEM) functionality. But what can be more critical than product features is the person implementing them. Getting the right WEM integrator means asking some important questions first.
• Finding The Sweet Spot for Social Collaboration. A sweet spot is the optimal place or set of conditions for something to happen. It is the place on a tennis racket where it “feels good” to hit the ball and provides the strongest bounce. It is the place where the combination of different factors gives you a better chance of success. There are also sweet spots for social collaboration technologies — places where they can be especially effective for solving problems, or creating new opportunities. So where are those sweet spots? Which kinds of business problems might be best solved with social collaboration?