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Clickability Brings a Little Sass (and, ooh! SaaS!) to Star Tribune

Angela Natividad avatar
By
December 10, 2007
Web CMS
SAVED
The Star Tribune has tapped hosted Web CMS vendor Clickability ot bring a little mobility to its content offerings. Since the Clickability integration, StarTribune.com added more collaborative workflows for its staff and improved its access speeds by four times. Clickability will also help Star Tribune monetize its content on the mobile frontier. Star Tribune is also working with DoubleClick to improve ad conversions.
About the Author
Angela Natividad

Angela Natividad is a compulsive communicator with thoughts on advertising, technology and life. Today she is VP-Marketing at hypios.com, in-house ad critic at Vanksen's Culture-Buzz.com, and co-hostess of AdVerve, a podcast about the culture of advertising. Connect with Angela Natividad:

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