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Web Marketing Moneyball: How Web Operations Drive Marketing ROI
We're at the tail end of our Information Management Agility focus, but our contributing experts still came full force with advice on everything from the fundamentals to the conflicts of collaboration.
- Does your Content Strategy Address User Generated Content?. "A few weeks ago, I wrote the time has come to redefine Content Strategy (see The Content Conundrum: Redefining Content Strategy). Things have changed significantly in this Content-driven era: not only have we witnessed the rise of Social networking, explosion of user-generated content and rise of mobility — we’ve seen the convergence of the three at the same time. How cool is that? Content strategy is also about strategically applying content — not just generating and managing it. And the application is determined by how content, like any other business asset, supports corporate goals."
- Oracle Enterprise 2.0: Considering The Big Box Exalogic Play. "Like the idea of having all your technology and infrastructure on a single platform, in a single box? Oracle thinks you will. But are they offering you the power without addressing the need for agility?"
- Information Management Agility: Focus on the Fundamentals First. "There is no single answer to solving the challenge of information management agility. That's not to say that things like mobile accessibility should not be in our sights, but that we need to establish a strong foundation first."
- WEM: Poor Website Design Holds Businesses Hostage. "Online visitors form a first impression of a website quicker than the blink of an eye — literally. It typically takes humans 300 to 400 milliseconds to blink. Meanwhile, scientific research led by Dr. Gitte Lindgaard at Carleton University in Ontario reveals websites have as little as 50 milliseconds to establish a first impression — a mere 1/20th of a second. That’s it!
This is crucial information for any business because once a visitor forms an impression on a subconscious level, he or she will selectively search for information confirming that impression. People do this because we all want to prove we have good judgement. So, if our first impression of a website is negative, we have a tendency to mainly seek and see the negatives, regardless how good a business’ products and services might actually be. Alternatively, if we immediately like what we see, we’ll look for positive information to reinforce that impression." - Information Overload & Improving Intranet Findability. "Information management agility is about being able to deliver the right information to the right people at the right time. But what if there's just so much information that we are caught in a battle trying to find the things that are relevant to achieve our goals? There is a way to get past this information overload and improve findability."
- Mobile Usability Testing for 2010 and Beyond. "As the mobile channel’s audience has progressed from early adopters to the mainstream, many businesses are now providing mobile experiences for their users. The shifting momentum from desktop experiences to mobile has forced many online managers to stretch themselves into understanding this additional channel’s nuances and how to design mobile optimized user experiences (UX). Here's a look at how Usability Testing can help and how it's different from testing for the desktop."
- 5 Community Platforms and What Makes Them Unique. "There are a lot of community platforms out there and it can get a bit confusing trying to distinguish one from the other. Here’s a brief rundown of some of the popular community platforms on the market today and what I believe makes them unique."
- Security in the Enterprise 2.0 World: Conflicts of Collaboration. "The idea of implementing an Enterprise 2.0 strategy appeals to many organizations who are trying to be more agile. But with it comes security concerns that need to be addressed with strategies that don't remove the benefits derived from Enterprise 2.0 collaboration. Here's a look at how to do that."
- How Adaptive Case Management Supports Information Agility. “How secure is my information?” As a former cybersecurity professional, that’s the question that kept me up at night. While protecting information continues to be critically important, it has also become apparent that businesses need to achieve information agility as well as security. The question to consider then is “How can I get the most value from information?“ More often than not, applying adaptive case management to deliver information to your knowledge workers could be the answer."