Articles
Tag: agile
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5 Tips for Realigning Your Marketing Strategies
Marketers have been inundated with data and analytics in this pro-digital world. What can they do to reset and get realign their strategies?
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Variety Is the Spice of Agility
Just as the world has changed since the original manifesto, Agile itself must also lean into the greater variety of its applications.
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Ready for Yet Another Label for Content Management Software? Meet Agile CMS
Forrester debuted a new report, its Agile CMS Wave, replacing the Web Content Management Wave. We cut through the hype to uncover what you need to know.
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9 Tips To Better Optimize Your Content Operations
Content operations are a must for companies that want to deliver the best content, at the right time, and scale. However, often, they're swept under the rug.
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Low Code Finds Its Place in the Digital Workplace
COVID-19 introduced many changes in the digital workplace. One of those changes is the growing use of low-code and no-code platforms. Here's why.
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CX Decoded Podcast: Overcoming Marketing Bad Habits
In our latest edition of CX Decoded, we catch up with Liz Miller and Nicole France of Constellation about marketing bad behaviors.
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Where Do Marketers Draw the Line Between Efficiency and Effectiveness?
Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done.
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Agile Manifesto: 20 Years on and Agile Remains Elusive
It is 20 years since the Agile Manifesto was signed. However, agile as a software or business practice still remains elusive. Here's why.
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Ensuring Cultural Sensitivity in Your Marketing and Advertising
Digital marketing has brought more effective communication with customers, but it's also brought a new set of challenges, cultural sensitivity in advertising.
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Why Business Agility Doesn’t Work Like Agile Software Development
Without making a deliberate effort to understand the intricacies of our colleagues’ work, we put an entire Agile transformation at risk.
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How Brick and Mortar Brands Plan To Ease Shoppers Back Into Stores
Learn what store owners are doing to welcome shoppers back, the changes they’ve made in the meantime and what this will mean for the future of physical stores.
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5 Steps to Improve Speed to Value for Digital Efforts
We’ve all seen that we can respond quickly when we have to. The challenge is channeling that same degree of speed and energy as a matter of daily work.
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Balancing Flow and Iteration: A Custom Agile Framework for Marketing Teams
Picking team Kanban or team Scrum for life glosses over the nuances and complexities within marketing workflows. I propose an alternative.
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What Agile Teams Bring to the Digital Workplace
Agile teams have become increasingly popular since the rush to remote work last year. In fact, they are a core element of the digital workplace. Here's why.
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