Articles
Tag: agile
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Agile vs Scrum vs Kanban Weighing the Differences
Agile, Scrum, or Kanban, what's the difference between these three popular project management methodologies and how can you apply them in your organization?
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11 Enterprise Agile Management Tools That Top Gartner's List
Want higher customer satisfaction rates? Shorter time to market? Faster ROI? Agile can help and these 11 tools will help you stay on the path to success.
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How to Design an Effective Digital Innovation Campaign
If you leave innovation open-ended like a suggestion box, you'll get nowhere fast.
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Customer Feedback Drives the Agile Organization
An agile organization remains open to, responsive to and recognizes the value of customer feedback.
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What is Agile Project Management? (And How It Can Help Your Business)
In fast-paced world of IT and marketing agile project management is helping organizations become more responsive to customer and market needs.
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Why Digital Policies Are an Agile Marketer's Best Friend
Digital policies are necessary for a successful agile marketing initiative.
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Agile, Kanban & Scrum, Oh My: Which Product Management Method Is Right For You?
Taking a product from ideation to launch to updates and beyond requires a strong process: which one is right for your product?
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How Software Can Aid Testing in Agile Environments
A look at issues that can cause testing to slow adoption down and how to resolve them.
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The Road to Better Marketing Is Paved with Agility
How to make your marketing team more nimble and hyper-focused to truly be agile.
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Can Agile Marketing Help Streamline Your Strategy?
Need to upgrade your marketing strategy? We spoke with experts who offer their thoughts and tips on the advantages of implementing an Agile marketing methods.
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How to Ensure Your Organization Can Win With Agile
In an increasingly customer-centric market, keeping your customers happy is the most effective way to see your market reach grow and revenues soar. To do this, you must be able to swiftly respond to changing customer expectations with new and improved products or services.
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Why Designing Simple Solutions Is so Complicated
Recently I’ve been reflecting on why it’s so difficult to develop simple solutions — simple in the context of helping our users, clients and customers easily process, understand and engage with our message.
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Popping 5 Popular Myths of Agile Marketing
When I co-founded SCRUM50 as a born-agile marketing agency three years ago, we checked our traditional processes at the door. We are all Agile, all the time, and it has never been any other way. Agile marketing is not just another industry buzz word.
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4 Agile Principles for the Modern Marketer
Consider this for a moment: According to the Pew Research Center, just a decade ago only 11 percent of people used social media, and no one had even heard of the sharing economy. Today, we order everything online and it seems like almost everyone has a smartphone.
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