Microsoft Responds To Amazon, Google By Slashing Azure Prices

2 minute read
David Roe avatar

Another top day for business cloud consumers. Last week we brought you news that Amazon had cut its EC3 storage prices by 25 percent, a move that was countered by Google, which slashed its by 30 percent. Today, it’s the turn of Azure, with cuts in pricing of up to 28 percent.

Azure vs. Google vs. Amazon

According toa blog post on theWindows Azure team blog, this price cut is not a response to Amazon or Google trying to rustle up more business,but part of an ongoing strategy of reducing prices that saw them cutting the prices by 10 percent in March this year.

The new pricing will come into effect next Wednesday, which means that beginning next week, Azure storage pricing is going to look something like this:

Azure pricing.jpg

Google for its part looks like this: 

Google Storage Pricing.jpg

While Amazon, which started the current round of price cutting, now looks like this:

Amozon S3 Pricing.jpg

Learning Opportunities

Needless to say that when all the twists and turns are taken into consideration, the prices willvary considerably depending on what you want, but in terms of differentiating between Google and Azure there is not a lot to be said, while Amazon has its own storage problems.

The result is that users are going to have to decide themselves what they are looking for, which provider offers the best options and then compare prices.

Microsoft Azure

But back to Azure. Not only has Azure downed its prices, it has also upped the functionality and added to its storage offerings by introducing a flat network across all its data enters to provide high bandwidth network connectivity. It hopes to enhance the ability of enterprise clients to use Big Data applications and Big Data analytics using MapReduce, HPC and others.

It also offers more than 400 miles of distance between replications for better disaster recovery, and has also promised that it will improve scalability from current levels in the coming months.

Currently, the blog post claims, there are 4 trillion objects stored across Azure, while the ability toturn geo-replication off and call Locally Redundant Storage can result in significant price reductions.

Given the competition in the cloud space at the moment, it also looks like this is only the latest of such reductions. There is definitely going to be more, and like this time and all the previous times, it’s the consumer that wins.

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