HipGeo Opens API, Evolves Future of Location-Based Apps
There has been a growing debate about the utility of location-based applications. Some say they are the future of the gaming industry, while others don’t think that location-based apps are meeting their potential. However, most agree that location-based native and web app development has never been more popular.

More Integrated Location

According to a recent developer survey conducted by Evans Data Corp., 54% of developers who've recently created and released mobile apps integrated location and mapping services into their projects. This week, HipGeo announced the release of its public Application Programming Interface (API) and location widgets.

HipGeo, the location-aware platform of which records and displays the places users go and how they get there, now lets web developers incorporate location information and maps into their sites and applications. If, in fact, developers are looking to integrate location and mapping services into their projects, HipGeo will provide useful as it goes beyond what apps do.

The API lets developers know where a person was at a given time. Users can use the HipGeo API to get more detailed information to power their sites and apps. There could be many uses -- for example, photo and calendar sites and applications could create more robust content that will let SLR camera users add locations to their photos by matching their photo timestamps with HipGeo's time and location stamps, allowing them to map their photos to places.

Learning Opportunities

More Privacy, Transparency

Of course, one developer’s location-based app is another’s privacy concerns. Services like geo-fencing, while convenient for consumers and business, may also be intrusive. In the recent months, how mobile devices and apps collect location information, to what extent consumers can control such collection and how to ensure privacy and security of the collected data have caught the attention of lawmakers and regulators.

Like many emerging social technologies, experimentation and transparency are keys to success. For developers looking to evolve the space, having access to HipGeo’s API may be the answer.