Articles
Tag: privacy
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Podcast Ad Personalization: Is It Going Too Far?
We’ve spoken to podcast platforms and ads experts to determine whether podcast ad personalization could be entering dangerous territory.
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Wielding the Power of AI Wisely With Your Customer Data
Customer data has swiftly become a valuable asset for many brands and AI is swiftly becoming one of the most important ways brands are maximizing the value.
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The Challenges of Scaling Personalization
Personalization, while recognized as strategically important, has many challenges standing in the way of marketer's efforts.
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Why Cookie Tracking Has Landed Salesforce and Oracle in Court
European regulators start pursuing companies it believes are breaching the regulation and currently Oracle and Salesforce are in the crosshairs.
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Even the Best Laid Plans Forget This Security Gap
The risks and potential liability of ineffective data destruction at end of life are too high for organizations to risk.
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The Privacy Cookie Crumbles for Oracle and Salesforce in EU, Apple to Restrict Ad Tracking, More News
In this month’s data privacy roundup, Oracle and Salesforce face class action suits in Europe, Apple is looking at cookies, and more news.
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Can Europe's Single Data Market Solve the US Data Privacy Challenge?
Europe is preparing a new digital data strategy that could help the US overcome its data privacy challenges. Here’s how.
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When Customers Control Their Data
Customers are gaining greater control over their data and how it can be used and businesses will need to redefine customer relationships as a result.
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5 Reasons Why Data Privacy Will Impact Your Bottom Line
Data privacy is not just ‘nice-to-have’ — it’s a key organizational necessity. Here are five reasons why it has an impact on your bottom line.
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How Algorithmic Trust Models Can Help Ensure Data Privacy
Organizations are replacing human-based trust models with algorithmic ones to ensure data privacy and security. Here's why.
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Why US Clouds Are Creating Data Problems for Europeans
After the US Privacy Shield was struck down by Europe, the cloud looks set to be the next source of disagreement between the two countries. Here’s why.
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Is the Cookie Crumbling?
We’ve asked marketing leaders what contextual marketing is, if it’s set to replace third-party cookies, and whether brands should get started.
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Are Most Data Flows Out of Europe Now Illegal?
American businesses are facing another data privacy headache: the Court of Justice of the European Union invalidated the EU-US Privacy Shield framework.
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How Organizations Can Manage the Confusion After US Privacy Shield Fails
Companies are already looking at other mechanisms to transfer data to the U.S. Those that fail to protect data face stiff penalties.
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