Articles
Tag: privacy
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Why Did Google Drop FLoC for Topics and What's the Marketing Impact?
Google has dropped its privacy sandbox plans for FLoC and replaced it with "Topics." What is the impact on marketers?
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Understanding the Newest Developments Impacting Marketing Personalization Efforts
Interest in personalization to drive customer experience is as strong as ever, with marketers seeking to refine their efforts to better serve their customers.
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Is Consent and Preference Management the Key to Balancing Privacy and Personalization?
The arrival of consent and preference management solutions gives marketers the opportunity to take both a privacy and customer first approach.
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CMSWire's Top 10 Digital Marketing Articles of 2021
A look-back at the top digital marketing articles of 2021 on CMSWire.
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CX Decoded Podcast: Award-Winning CX with Amy Shioji of Strategic Education
Amy Shioji, SVP of Strategic Education joins the CX Decoded crew to talk about how her approach to CX is helping today's students meet their goals.
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Canadian Perspectives on Marketing, Privacy Laws and Where 2022 Will Take Us
What's going on with our northern marketing neighbors? Canadian marketing pundits give us the scoop what's on their marketing radar for 2022 .
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When Hyper-Personalization Becomes Hyper-Creepy
Everyone is touting hyper-personalization as something that consumers expect from the brands they interact with, but it has to be done right.
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TRUE: Marketers Should Have Seen This Coming
Many of the lessons learned and predictions for 2022 have origins in areas that we should have already been focusing on.
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A Xiaomi Phone Might’ve Shipped With A Censorship List In Europe. Now What?
European researchers found hundreds of terms the phone could block, including “Tiananmen” and “Hong Kong Independence.” There’s no playbook for what comes next.
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5 Questions to Ask in Building a Customer Experience Strategy for 2022
All of a company’s CX efforts, from different programs to team building to execution, start with it’s CX strategy.
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GDPR Compliance: What Marketers Can Expect in 2022
What's on the horizon for marketers in terms of GDPR compliance in 2022? A lot, it turns out.
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What You Need to Know About China's Personal Information Protection Law
Taking a look into the China data privacy protection act that went into effect in November 2021.
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The Case to Reform the Share Button, According to Facebook’s Own Research
New leaked document shows Facebook’s Share button spreads misinformation pervasively after two hops down the chain.
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6 U.S. States With Pending Consumer Data Privacy Legislation
Six U.S. states have pending data privacy laws. We dig into the gist of the laws and explore implications for businesses.
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