Articles
Tag: privacy
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Understanding User Intent: The Key to Transforming Data Privacy Policies
Creating a pervasive culture of security and privacy within your organization requires understanding why and how employees are engaging with data.
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Customer Trust: Are We Experiencing an Existential Crisis?
'Trust is a key element in the overall customer experience. Brands that cannot provide a high level of trust cannot provide a high level of CX.'
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The CCPA Provides an Opportunity for Competitive Gains in Customer Experience
The CCPA provides an opportunity to differentiate your business in one of the key drivers of loyalty: trust.
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Why Marketers Should Be Leaders With Customer Data Privacy
It's time for marketers to take charge of protecting prospect and customer data. Here are some ways to get started.
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9 Ways to Jump-Start Your Data Privacy Program for 2020
With the CCPA in effect as of Jan. 1, it's paramount organizations take data privacy practices seriously. Here is what you need to know.
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2019 Contributors of the Year: Jed Cawthorne
Jed Cawthorne, a CMSWire contributor of the year, discusses what inspires him, what stories he'll be watching in the year ahead and more in this profile.
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Preparing for New Data Privacy Regulations? Learn from GDPR
With the CCPA only days away, many organizations are struggling to stay compliant, but the recent rules around GDPR are an indicator how to navigate. Here's why.
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Will Blockchain Bloom Into a Full Stack Technology?
Blockchain growth has been rapid and widespread. With more vendors looking at the market, building a single stack blockchain appears to be the way forward.
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TrueDialog Customer Data Breach: Lessons Learned
TrueDialog's recent breach of customer data highlights the fact that many breaches are preventable. Here we examine what can be learned.
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Browser Cookies and Teen Pregnancy: A Short Data Privacy Primer
Data privacy regulations are here to stay, so companies must learn to adapt to the changing regulatory landscape and the new social reality.
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Unify Marketing Data to Unlock Creative Potential
Marketers don't lack data, they lack insights.
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Forget Shadow IT, Shadow Analytics Can Put You on the Wrong Side of Regulations
Knowing where and how data is being handled within an organization has become all the more critical in light of data privacy regulations.
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Europe and US Try To Solve Data Privacy Conundrum, But There’s Still Much To Do
Issues around Trans-Atlantic data privacy still have a ways to go before any resolutions are reached, however, it is clear that GDPR is good for business.
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Success in Data Handling Must Be Guided by Ethics
In the midst of a sea change in global data privacy, what should CEOs be doing?
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