Articles
Tag: privacy
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Could Google's Privacy Sandbox Commitments Be a Win for Marketers?
Google today proposed a series of commitments regarding its Privacy Sandbox to the UK government which could become legally binding.
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Highlights From Google's Marketing Livestream
Catching up on the big takeaways for marketers from the Google Marketing Livestream 2021 event.
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Balancing the Opportunities and Risks of Machine Learning
Machine learning-based systems bring the potential for business growth, but also carry some challenges and risks. Being aware of the latter is the first step.
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Klaviyo Raises $320 Million in Series D Funding
Klaviyo, a customer data and marketing automation platform, has announced that it has raised a $320 million Series D round of funding.
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What's Top of Mind for Chief Data Officers in 2021?
Organizational data leaders have their share of challenges as their businesses navigate out of a challenging last 15 months.
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How A(u)nti Spam and Uncle Privacy Are Upending Marketing
We pushed email marketing so far that over 20 states have introduced or passed regulations designed to control unsolicited digital interactions, spam and more.
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How Apple and Google’s Tracking Rules Are Impacting Advertisers and Marketers
Apple and Google each announced changes that will have the effect of limiting the ability of apps and websites to track users online and through mobile apps.
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Making Sense of the Growing Legislation to Protect Customer Data
Customer data and privacy is a challenge for marketers. And its getting more complex as more and more differing legislations get piled on.
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Why Incognito Browsing Data Is Not Really Incognito At All
Google is back in court again, this time in a $5 billion class action suit over claims it is harvesting personal data even when users are in incognito mode.
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Drowning in Data: Is Your Data Strategy Helping or Hurting Your Brand?
Not all data is valuable or actionable and discerning which is which can be hard. Learn to craft a successful data strategy that can help a brand learn to swim.
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What Marketers Need to Know About Virginia's Consumer Data Protection Act
California, Maine, Nevada and now Virginia. Old Dominion's governor signed a new comprehensive privacy law this month. Here's what marketers should know.
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Microsoft Exchange Attack Underlines How Vulnerable Your Organizational Data Is
The attack on Microsoft Exchange has had global repercussions, although the full extent of the damage is still unclear.
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CX Decoded Podcast: Helping Marketers Sift Through Data Privacy Law Haze
Digital policy and privacy expert Kristina Podnar joined the CX Decoded crew to discuss privacy regulation and the impact its having on marketing.
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Apple's App Tracking Transparency: A New Direction for Consumer Privacy
Apple's ATT framework represents a significant moment: a computer manufacturer is influencing what regulatory actions should exist in the advertising industry.
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