Articles
Tag: privacy
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5 Principles of Customer Data for 2019 and Beyond
Why does the pursuit of the 360-degree view of the customer remain so elusive?
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California’s Data Privacy Law: Taking a Page from the GDPR Playbook
One major lesson we can learn from our European counterparts and their journey to date with the GDPR? Get started, yesterday.
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No, We Don't Really Care About Your Privacy
Every time you get something for free, you sell a little bit more of your privacy.
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Smart Internet Connected Appliances: The Trojan Horse in Your Kitchen
Exactly who gets smarter when you bring a connected appliance into your house?
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Is It Finally Time for a Federal Privacy Law?
With the CCPA coming in 2020, a federal privacy law might not be far behind. Either way, businesses should be reexamining their privacy practices now.
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Foresight Is 20/20: How to Prepare for the California Consumer Privacy Act Now
With high profile data privacy scandals and intensifying scale of data breaches, we’re only at the tip of the global privacy regulation iceberg.
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Privacy is Your Organization’s Most Valuable Resource, You Should Treat It as Such
If data truly is the new money, shouldn’t organizations be treating it with the same level of care that they treat cash?
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9 Considerations for Marketers in the Age of Consumer Data Privacy Laws
Marketers today are inundated with privacy laws that empower consumers over control of their data.
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What is the California Consumer Privacy Act of 2018 and How Does it Affect Marketers?
Inside the California Consumer Privacy Act of 2018 and what it means to businesses and marketers.
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Why California’s New Privacy Law Signals a Major Shift in the Privacy Landscape
The good news? If your business has made moves to be GDPR compliant, you're well on your way of reaching compliance with the new California privacy law.
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Was GDPR Opt-in Necessary or Not? And What to Do Next
Organizations that tried to get user opt-in fell on deaf ears it seems, and now some argue whether it was necessary at all.
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Digital Supply Chain: Privacy and Security Considerations
We are living in a data-driven society, and data needs to be protected wherever it goes.
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Experience vs. Privacy: Why Are Offline Experiences Creepy Online?
While it’s commonplace to observe customer behavior in branches and in-store, it's a new practice online.
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12 Things Marketers Should Know About MarTech's New Categories
Scott Brinker's latest Martech Supergraphic includes two new categories. We caught up with experts to explain how to make the most of them.
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