Articles
Tag: privacy
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How Google Analytics Consent Mode Helps Protect Customer Privacy
Google introduced Google Analytics Consent Mode in beta last fall to help brands manage the consent a consumer grants a given site. Here's how it works.
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5 Takeaways from the DX Summit 2021 Summer Edition
Simpler Media Group and CMSWire held its third Digital Experience Summit of 2021, as part of its DX Summit Series events. Here are some key takeaways.
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Does Your Organization Need a Chief Data Officer? Probably
While there is a growing number of roles in today's organizations, one of the most important is that of Chief Data Officer. But does your business need one?
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What Marketers Need To Know About the Colorado Privacy Act
The Colorado Privacy Act has been signed into law. How does it compare to the California Consumer Privacy Act?
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How to Turn Data Privacy and Compliance Regulations Into a Buyer Advantage
Privacy and compliance is an opportunity to better serve our customers the way they want to be served. Here's how to start.
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Google Delay Means Marketers Live in Cookie Tracking World Another Two Years
Google has delayed its third-party cookie-tracking termination by nearly two years. What does this all mean for marketers?
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Why Ethical AI Won't Catch On Anytime Soon
Artificial intelligence is rapidly gaining ground in the enterprise, but the same can't be said for ethical AI. Here's why implementation is lagging.
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Could Google's Privacy Sandbox Commitments Be a Win for Marketers?
Google today proposed a series of commitments regarding its Privacy Sandbox to the UK government which could become legally binding.
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Highlights From Google's Marketing Livestream
Catching up on the big takeaways for marketers from the Google Marketing Livestream 2021 event.
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Balancing the Opportunities and Risks of Machine Learning
Machine learning-based systems bring the potential for business growth, but also carry some challenges and risks. Being aware of the latter is the first step.
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Klaviyo Raises $320 Million in Series D Funding
Klaviyo, a customer data and marketing automation platform, has announced that it has raised a $320 million Series D round of funding.
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What's Top of Mind for Chief Data Officers in 2021?
Organizational data leaders have their share of challenges as their businesses navigate out of a challenging last 15 months.
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How A(u)nti Spam and Uncle Privacy Are Upending Marketing
We pushed email marketing so far that over 20 states have introduced or passed regulations designed to control unsolicited digital interactions, spam and more.
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How Apple and Google’s Tracking Rules Are Impacting Advertisers and Marketers
Apple and Google each announced changes that will have the effect of limiting the ability of apps and websites to track users online and through mobile apps.
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