Articles
Tag: privacy
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6 Compliance Tips for California Privacy Rights Act (CPRA)
California Privacy Rights Act (CPRA) compliance may be a couple of years away, but the compliance efforts should be starting now.
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Zoom Gains Ground in Telephony, Microsoft Adds Video Features to Teams & More News
In this week's Workplace Newsbyte, Zoom grows in the telephony space, Microsoft improves its video conferencing capabilities, Zoho takes on WhatsApp and more.
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That's the Way the Cookie Crumbles
With the fall of third-party cookies, innovators, creators and startups now have an opportunity to find creative solutions for the advertising world.
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Martech Leaders Share 2020 Trends That Will Impact 2021
Marketing technology companies had a unique perspective on the seismic shift that took place in 2020. Here's what they think we should expect in 2021.
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The Digital Services Act, The Markets Act and More EU Regulations for Big Tech in 2021
The EU has submitted two new proposals to help control big tech companies' and force them to take on greater responsibility.
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A Look at Marketing's Biggest Data Challenges of the 2020s, Part 2
In part 2 of our breakdown of what will be critical for marketers throughout the next decade, we look at data accuracy, exclusivity & legal permissions.
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Why Advanced Data Security Helps Improve Customer Experience
It follows that brands which take the necessary steps to know everything there is to know about a customer then have an obligation to safeguard customer data.
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Why Now Is the Time to Experiment With Your Customer Experience
How brands are crafting exceptional customer experiences and improving the customer journey through all of their channels.
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California’s CPRA: It’s Time to Cut Ties with Old Data
Data minimization has been a core tenet of good privacy practice for decades. While there are obvious benefits for consumers, businesses also benefit.
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How Marketers Can Break Their Third-Party Data Habit
Marketers offered seven ideas for successfully moving on from third-party data.
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4 Ways a Chief Privacy Officer Can Help Your Company
Privacy is a growing concern for customers and employees. A chief privacy officer can help a company stay on the right side of the issue.
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What Marketers Need to Know About the California Privacy Rights Act
With data security expectations rising, California passed another consumer data privacy law. What does this mean for modern marketers?
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How Google Consent Mode Helps Balance Customer Privacy and Customer Experience
As privacy expectations grow, Google has introduced a tag management innovation, Consent Mode, meant to address the need to stay data compliant.
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Is Using a Data Broker the Most Secure Marketing Strategy?
BlueKai's data breach this year raises questions surrounding the risks involved with marketing's use of data brokers.
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