What a year. The past 12 months seemed to fly by, likely because there have been no shortages of stories to write about.

We’ve had Mark Zuckerberg betting big on the Metaverse and losing billions. Elon Musk buying Twitter (though trying hard not to). Talk of Web3, cryptocurrency, data privacy and brand new social media sites.

If you’re looking to catch up on my top stories from 2022, look no further. Here are my personal favorites from 2022:

5. 3 Tales From the Creepy Personalization Vault, and 1 Important Lesson

Most companies mean well in their personalization efforts — they want to deliver the best customer experiences possible. But sometimes those efforts can go a little wayward.

Hear from three people who’ve dealt with creepy personalization first-hand. Can you guess which brands were the culprits? 

4. Is Your Data Really Safe?

A lot of companies rely on third-party vendors. They’re convenient, easy to use, accessible from anywhere. But all of that good comes with some bad.

Third-party vendors create risk — risk that costs organizations money. Learn exactly what those risks are and how to sidestep them while maintaining data integrity. 

Learning Opportunities

3. Can You Trust Meta’s Metaverse?

Metaverse — it’s a word I can’t go a day without hearing or reading. And Meta, the social media giant headed by Mark Zuckerberg, is leading Metaverse innovation.

Zuckerberg has sunk millions of dollars and resources into this virtual world initiative. But even if it comes to fruition, is it something we need? More importantly, is it something we should trust?

2. What Is Mastodon, the Red-Hot Open Source Twitter Rival

Twitter is starting to look like a sinking ship to some. And one alternative is gaining a lot of attention: Mastodon. 

Mastodon is an open-source, decentralized social media network. And while it might look a lot like Twitter, it has a lot of differences — no ads, no algorithm-organized content, and no single owner, to name a few. 

1. How to Pick a Mastodon Server

Signing up for Mastodon is a little different than signing up for any other social media site. You give your email address, create a username. But you also need to pick a server. 

That’s where things go south. What are Mastodon servers, and how do you pick the right one? With thousands to choose from, it can seem like a daunting task. Luckily, we’ve got you covered with this tip-filled guide.

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