Articles
Tag: twitter
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Twitter Spaces Challenges Clubhouse for the Live Audio Social Media Crown
Twitter Spaces is only one in a recent spate of entries to the live audio social media arena. What sets it apart?
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Optimizely Acquires CDP Zaius, Acquia Updates Open DXP and More DCX News
Optimizely has acquired a CDP, and Acquia updates its DXP, plus more digital marketing and customer experience software news.
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B2B Marketers: Generate (More) Social Media Engagement
Remember, social media isn't an email inbox filling up with your messages — it’s about showing up in feeds when prospects are scrolling on their phones
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Regulators May Finally Get to Tame Big Tech
There have been a number of high level hearings into the behavior of big tech on both sides of the Atlantic. It's only the beginning. Here's why.
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Is Twitter's New Paid Subscription Really All That Super?
Twitter announced a new paid feature called Super Follow. While it has the potential to be a useful marketing tool, it's unclear whether it will work or not.
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Qualtrics Valued at $22.8B, Bloomreach Acquires Exponea & More News
This busy week in the CX and digital marketing software market leads with Bloomreach's big investment and acquisition.
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Social Media Trends to Consider in Your 2021 Marketing Strategy
The "social" part of social media took on a whole new weight in 2020, as the COVID-19 pandemic restricted people to small groups and away from indoor venues.
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Down Periscope: Twitter Discontinues the Livestreaming App
Twitter announced it will shut down the video streaming app Periscope in March 2021.
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MarTech Alliance Debuts New Supergraphic, Twitter Updates Privacy Policy & More News
In our customer experience software news column this week a new martech supergraphic out of APAC, UberFlip launching Marketplace and more CX news.
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Steak-umm’s Tweets Are a Master Class in Brand Authenticity
What marketers can learn from Steak-umm's straight talk on COVID-19.
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How to Use Twitter Analytics to Keep Your Marketing Messaging on Point
Twitter provides marketers with one of the most straightforward dashboard tools available, but some marketers don't explore analytics beyond that.
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How to Avoid a Twitter Suspension of Your Marketing Strategy
What marketers need to know about Twitter's Platform Manipulation and Spam policy.
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How to Tell if Twitter Is Right for Your Brand
There are a multitude of social media platforms and Twitter is big, but it's not for every brand. Here are things to consider before diving in.
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5 Ways to Get More Engagement From Your Tweets
Tips to boost engagement on Twitter — whether for your business or your personal brand..
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