You may recall that in September, our monthly Tweet Jam examined the path from social media to social business in the enterprise. Five months later, we’re going back to basics in an effort to understand the elements of social business and what goes into making social business strategies work at the enterprise level.

Many interesting points came up in September’s chat. For starters, it’s more than just using the term “social business” -- it’s about what it means when you say it. As well, we learned that effective social business is not about ownership, but rather about integrating it throughout a company’s overall business strategy.

This month, we’ll tackle the more social elements of social business -- what do businesses hope to accomplish by being social and what new skills does social business require?

Tweet Jam: Social Business -- Back to Basics

Please join us on Wednesday, February 22, 2012 at 10 am PST / 1 pm EST / 1800 GMT for our Social Business: Back to Basics Tweet Jam. We welcome the broader CMSWire community to participate as we spend an hour discussing basics of social business.

All experience levels are welcome to connect with the expert panel we're assembling. Here's a look at who's coming: Billy Cripe (Bloomthink), Doug Heise (CoreMedia), Rachel Happe (The Community Roundtable), Kelly CraftChristian Buckley (Axceler), Rob Howard (Telligent), Erik Hartman (Erik Hartman Communicatie), Rich Blank (NewsGator), Julie Hunt (Julie Hunt Consulting), Maria Ogneva (Yammer), Cheryl McKinnon (AIIM). 

We'll update the list as new panelists are confirmed.

The easiest way to join the conversation is by following or including the #SocBizChat hashtag.

#SocBizChat Tweet Jam Topics

You may tweet your questions and/or responses throughout the Jam, incorporating them into the conversation via the #SocBizChat hashtag.

Here are the topics to be discussed:

  1. What are 3 core elements of Social Business?
  2. What is the most important first step in becoming a more social business?
  3. What are the biggest challenges to becoming a more social enterprise? How can you overcome them?
  4. What 3 metrics are most useful for establishing change velocity?
  5. What is the biggest social business opportunity in 2012? 

Participation Guidance

A few things to keep in mind:

  • Introduce yourself with your first #SocBizChat tweet. Include your name, job title and organization you work for
  • Subsequent tweets must start with the question number you are responding to and the #SocBizChat hashtag. For example, "@bigbird Q5 We very much believe sentiment analysis works #SocBizChat”
  • Please don't pitch products or services; stay knowledge focused
  • Keep the discussion professional, but informal
  • Remember that this is a public chat -- be thoughtful

We look forward to connecting with you on February 22!