Articles
Tag: socbiz 212
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If Social Business is the Answer, What is the Question? The End of the Sales Funnel
Following up on yesterday's post exploring the mechanics and driving forces of social, today I will delve into the implications for business. And let's just say it now: some of your old sales practices need to be reconsidered. 4.
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If Social Business is the Answer, What is the Question? 3 Driving Forces
Social Business takes its place right after art, love and pornography in the list of essential concepts that are difficult to define, discuss and create systematic approaches to. Like those other subjects, a wealth of insightful and inspiring writing wells forth from experts, philosophers and practitioners.
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Leap Year Means 1 More Social Business Day
While it was possibly unlucky for some in the cloud that 2012 was a leap year, for our feature writers it was a boon.
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Social Business is About Conversations: The Social Technology Landscape
As mentioned in yesterday's article, there are two critical considerations for businesses trying to transform into social businesses. We already looked at the business processes that can act as the foundation of a social business. With this article we will explore the technology that drives the change.
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Top 3 Considerations for Deploying Social Technology in the Enterprise
While we might expect social within the enterprise to be easy as Facebook or Twitter, it’s not. Deploying social technology within the enterprise is a journey filled with organizational hurdles that include compliance, security, culture change, executive sponsorship, budget and integration challenges to name just a few.
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Social Business is About Conversations
For so many years, the round trip of information between company and customer has been an arduous process of exchanges from designer, to engineer, to manufacturer, to marketer, to sales person, to customer, to market research and back to the designer.
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Going Social? Lessons from a Manila Envelope
Remember the manila envelope with the column grid on the front, filled with names (most crossed off), as a way of circulating inter-office information? When that envelope hit your desk you opened it, read the note inside, signed or took what you needed from the envelope, tied it
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Getting Started With Social Business: Making Proper Investments
In last week’s Social Business blog, I wrote about building the culture for Social Business. For companies to successfully become social businesses, they must implement core processes and gain organizational buy-in dedicated to supporting knowledge transfer. However, culture is not enough in and of itself.
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How Facebook is Destabilizing the Foundations of Corporate America
Impressions from a Social Media Week that shook up New York. So what are your plans for this week?" my father shouted over the phone, at decibels only parents on trans-Atlantic calls are capable of attaining. I have a convention this week. It’s Social Media Week.
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SharePoint as a Social Business Hub: Tips to Transform
As we learned in last Wednesday’s Social Business TweetJam, creating a social business requires a unique combination of people, process and technology. For SharePoint users, the technology is the easy part, but getting the people and process in place can be challenging.
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Social Business 101: Framing Your Strategy
In my previous article, I shared the first five tips and recommendations for getting started with social business: Social is the new normal Target the social ecosystem Social isn’t a destination Facebook, Twitter and other social media Strategy, not technology As promised from the last article, I have compiled
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Social Business Ain't Going Nowhere: The Experts Have Spoken
While the end of February, and with it, CMSWire’s focus on Social Business is drawing to a close, our experts are still going strong sharing their insights into a concept you can’t afford to ignore (if you still are). From the sounds of this past week’s Tweet Jam, there
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Getting Started with Social Business: Building the Culture
In my previous article, we discussed the five key drivers for adopting Social Business. With this follow up, we will what companies have done who have been most successful in creating an optimal culture for Social Business deployments.
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What Matters in Social Business?
There's no doubt that social business has arrived. In three short years, we've adopted this umbrella concept to encompass function-specific concepts like word of mouth marketing, consumer advocacy and Enterprise 2.0.
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