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Week in Review: DAM Needs More Web Engagement Love, WEM Gets SaaSy

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Irina Guseva avatar
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Just a little more love …
And one day soon
We'll live in harmony

(Soundtrack for this weekly review: David Guetta – Just a Little More Love)

Web Engagement and Digital Asset Management -- together, yet apart. What we currently see in this space is most DAM vendors (or their customers) aren’t much concerned about web engagement management, but more with traditional DAM challenges and functionalities.

This may change in the future, but, as of now, the link between DAM and successful WEM lies in the web content management domain, where integrations become key.

In the neighboring SaaS Web CMS space, vendors are starting to enter the Web Engagement Management game to keep up with current trends and stay competitive.

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About the Author
Irina Guseva

Irina Guseva is a seasoned enterprise content technologist with 15+ years of experience, with roots in various types of media including print, radio, TV and digital media. She specializes in web content management, digital asset management, enterprise content management, digital marketing and customer experience management. Connect with Irina Guseva:

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