Marketing & CX LeadershipCMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered. NewsKustomer Adds Automation, Observability Assistants to CX PlatformRead nowEditorialThe VoC Confidence Gap Is Here — and Surveys Won’t Save YouRead nowEditorialChief Clarity Officer vs. Traditional CX Leader: The Role Every Organization Needs in 2026Read nowWhy 2026 CX Will Look Nothing Like TodayCyber Week 2025: The Rise of Agentic Commerce and the Surgical ShopperGradial Raises $35M Series B to Scale Agentic Marketing AutomationWhich AI Path Will You Take as a Marketer?The Digital Experience Show's Biggest Moments of 2025CX Has Entered the Age of Capital DisciplineExplore the Marketing & CX Leadership Channel
White PaperHow to Outsmart the AI Bot BoomA practical framework for keeping your healthcare site secure, performant and visible, even as AI traffic explodes
On-Demand WebinarHow to Build Trust and Keep Patients Coming BackHear how Twilio and Forrester are helping healthcare teams design AI that feels human—and earns loyalty.
On-Demand WebinarAI in Healthcare: Less Manual Work, More Human CareLearn how healthcare teams are using AI to lighten workloads, strengthen patient connections and scale care with empathy.
GuideHow to Turn Data, AI and Empathy Into 1:1 CXA practical guide to transforming customer experience through real-time insights, intelligent orchestration and a little human understanding
Guide2026 CX Trends Guide: Top 10 Insights for Smarter StrategySmarter service. Faster outcomes. Happier customers. NiCE breaks down the future of CX in one guide.
Research ReportThe CX Gap Is Real — AI Can Help Close It78% of companies think they’ve improved CX. Only 31% of customers agree. This report shows what to do about it.
eBookThe Blueprint for Building an AI-First Contact CenterStop clinging to a phone-first strategy in a multimodal world. Build the workforce of the future with AI.
White PaperCut Costs, Not Corners: Build a Smarter Customer Access Strategy with AIThe right conversational AI strategy can cut handling time by 70% and boost CSAT by 32%. We’ve got the blueprint.
eBookThe Hidden Impact of AI in the Contact CenterAI’s biggest impact isn’t always flashy—it’s the smarter, quieter stuff that actually moves the needle.
eBookFrom Reactive to Ready: Scaling Contact Center Ops with WFM That WorksWhen customer demand shifts by the minute, your workforce strategy needs more than spreadsheets and guesswork it needs agile, AI-powered WFM built for digital service.
Research ReportClosing the CX Gap: Leaders vs. Customers81% of leaders use AI, 74% of customers still pick up the phone and the gap is costing loyalty
eBookCut Through the AI Noise: Your CX Roadmap Starts HereFive9 Genius AI helped leaders cut 50% of calls, save 44% in costs and match customer intent 80% of the time — here’s the roadmap
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