The eZ Conference and Awards kicked off today in Paris, France. The Norwegen open-sourcers are celebrating their 10th anniversary at this year's event, which for the first time, they are holding outside of Norway.

The choice of Paris is a nod to the growing importance of international markets in general and France in particular for eZ Systems (news, site). But that's not the only advantage of Paris. "Getting to Skien [Norway] is expensive and difficult. eZ has a lot of partners in France, and [the location] is good for them," says Bertrand Maugin of eZ France, and this year's event coordinator.

Today's program includes a late morning talk by Christian Lundvang of NXC on the CMIS Interface for eZ Publish, but for now it's the keynote address with Steve Powers, a senior Analyst with Forrester.

KEYNOTE ADDRESS - Steve Powers, Forrester Analyst

In his keynote address, Powers pronounced WCM 1.0 dead, and proposed that its replacement will outgrow the old acronym. The changes Powers sees ahead, seem set to come about, despite moribund economic times.

According to Powers, in an evolving landscape, "W" will come to mean much more than Web, extending to everything from mobile to LCD's on stuffed animals, Tivo displays, cameras and a myriad of unexpected new platforms that are starting to deliver content.

The "C" in WCM is changing as well. The new paradigm will do more than deliver content, but rather enable the leveraging of content and the improvement of the user's experience by:

  • Increased personalization
  • Incorporating 3rd party analytic tools
  • Improved integration with e-commerce
  • Rich media integration

Powers presented the results from a recent Forrester survey, which bode well for the CMS sector. The survey found that interest in web content management remains high despite the state of the economy.

72% of businesses surveyed were increasing their investment in WCM solutions with 37% citing lowering operating costs, and 63% citing improving customer experience as the drivers for their investment.

Powers posited that open source solutions have an advantage in a market place increasingly concerned with integration across numerous digital outlets. Easily customizable tools, which work together out of the box could take over market share, while proprietary solutions begin to move into the higher end market.