Articles
Tag: forrester
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Forrester Reveals CX Cloud Plans With New Acquisitions, Sitecore Hires CMO, More News
Catching up on the latest in customer experience software news.
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Forrester Names ABM Leaders, Progress Releases Sitefinity 11, More CX News
Catching up on the latest in customer experience software news.
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Forrester Names IBM Only Conversational Computing Leader, and Other DX News
A look back at the week in customer experience software news.
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9 Tips to Consider When Selecting a Digital Experience Platform
With customer touchpoints spanning desktops, mobile devices and more, organizations are seeking a single platform to help deliver better digital experiences.
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Adobe Goes from Forrester Leader to Strong Performer
Recently, Forrester's Wave report gave Adobe what many would consider a demotion in the marketplace. Is it warranted and what can Adobe do to get back on top?
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Cinny Little: Align Around Your Customer Experience Metrics, Then Take Action
Forrester Research senior analyst Cinny Little is perfectly positioned to keep up with the ever-increasing speed at which both technology and customer behavior change. Before joining the industry anal
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DX Platform Users Debate Suite or Best-of-Breed
Forrester researchers say the debate between “best-of-breed versus native functionality” in digital experience software is over. Native solutions won. Analysts at the Cambridge, Mass.-base
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Forrester: Digital Experience Leaders Embrace Portfolio Depth & Integration
Forrester's latest Wave for Digital Experience Platforms (DXP) emphasized vendors' "breadth of the portfolio and quality of integration." Providers that do well in each area bring digital experi
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Forrester Boots Adobe, Names Oracle Lone Digital Experience Platform Leader
Forrester made a significant change in the leaderboard of its Digital Experience Platforms Wave released last week: Oracle is now the lone leader, displacing Adobe. This is the third time Forres
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Forrester Raises the Bar for Enterprise BI Platforms With Latest Wave
Take most of what you've read about ranking enterprise business intelligence (BI) platforms and set it aside. Forrester Research introduced new criteria to select its leaders for its latest Enterprise
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Forrester Landscape Teases Differences Between DX Service Providers
The pressure on brands to deliver cutting-edge digital experiences increases with every new app, channel and device that hits the consumer market. And that pressure may explain why 90 percent of
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Executives Shirk Responsibility for the Worker Experience
It would seem obvious a company with a robust worker experience (WX) would have a commensurately robust customer experience. But while many companies realize this, they still struggle to build a
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Forrester Wave Finds 3 Trends Reshaping Sales Force Automation
A major shift is taking place in the sales force automation space (SFA). According to the recently released Forrester Wave for Sales Force Automation (SFA) (fee charged), newly emerging SFA produ
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Stop Worrying About ECM Vendors: It's All About Your Approach
We're in the middle of a sea change in how organizations choose to address their content. Increasingly, businesses are turning to a portfolio of enterprise content management (ECM) solutions wit
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