Articles
Tag: forrester
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Forrester Names IBM Only Conversational Computing Leader, and Other DX News
A look back at the week in customer experience software news.
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9 Tips to Consider When Selecting a Digital Experience Platform
With customer touchpoints spanning desktops, mobile devices and more, organizations are seeking a single platform to help deliver better digital experiences.
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Adobe Goes from Forrester Leader to Strong Performer
Let's begin by asking, why would Adobe acquire Elastic Path? Forrester turned a few heads when its most recent report was released, essentially saying only Oracle is being considered as a leader in the Digital Experience Platform (DXP) space.
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Cinny Little: Align Around Your Customer Experience Metrics, Then Take Action
Forrester Research senior analyst Cinny Little is perfectly positioned to keep up with the ever-increasing speed at which both technology and customer behavior change.
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DX Platform Users Debate Suite or Best-of-Breed
Forrester researchers say the debate between “best-of-breed versus native functionality” in digital experience software is over. Native solutions won. Analysts at the Cambridge, Mass.-based consultancy reported in their “Digital Experience Platform Trends, 2017” (fee required) research that native solutions are the “logical answer.'" Not so fast, say some practitioners.
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Forrester: Digital Experience Leaders Embrace Portfolio Depth & Integration
Forrester's latest Wave for Digital Experience Platforms (DXP) emphasized vendors' "breadth of the portfolio and quality of integration." Providers that do well in each area bring digital experience practitioners the "best of both worlds," Forrester senior analyst Mark Grannan told CMSWire in an interview this week. Grannan wrote the report
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Forrester Boots Adobe, Names Oracle Lone Digital Experience Platform Leader
Forrester made a significant change in the leaderboard of its Digital Experience Platforms Wave released last week: Oracle is now the lone leader, displacing Adobe. This is the third time Forrester evaluated digital experience platform vendors, also producing Waves in 2014 and 2015. Oracle was a “contender” in 2014
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Forrester Raises the Bar for Enterprise BI Platforms With Latest Wave
Take most of what you've read about ranking enterprise business intelligence (BI) platforms and set it aside. Forrester Research introduced new criteria to select its leaders for its latest Enterprise BI Platforms With Majority On-Premises Deployments Wave.
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Forrester Landscape Teases Differences Between DX Service Providers
The pressure on brands to deliver cutting-edge digital experiences increases with every new app, channel and device that hits the consumer market. And that pressure may explain why 90 percent of companies turn to digital agencies, consultancies and technology implementers to design, build and manage their digital customer experiences.
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Executives Shirk Responsibility for the Worker Experience
It would seem obvious a company with a robust worker experience (WX) would have a commensurately robust customer experience. But while many companies realize this, they still struggle to build a strong WX culture.
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Forrester Wave Finds 3 Trends Reshaping Sales Force Automation
A major shift is taking place in the sales force automation space (SFA). According to the recently released Forrester Wave for Sales Force Automation (SFA) (fee charged), newly emerging SFA products and technologies are adding new solutions to the traditional sales management capabilities which focus on seller empowerment.
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Stop Worrying About ECM Vendors: It's All About Your Approach
We're in the middle of a sea change in how organizations choose to address their content.
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Salesforce, Adobe, Oracle Among Data Management Platform Wave Leaders
Customer experience has dominated the headlines for several years, but in all of the discussions, data management and its role in delivering those experiences often goes forgotten.
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DAM Moves to Heart of Enterprise in Forrester Vendor Landscape
DAM has moved out of the wings and into the spotlight. Digital asset management (DAM) platforms were once relegated to a supporting role for media industries dependent on large quantities of rich content assets.
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