Feature
New Customers
FatWire’s roster fattened with 20 new customers and a few seven-figure deals in the second half of the year. Newcomers include (but are not limited to) Administaff, Equinix, Graybar, Sephora, Sun Media and Total Oil. Further, the company's new office in the Middle East netted Folha Dirigida news agency, Marisa department stores and Sascar automotive technologies.
New Products
FatWire also significantly beefed up its portfolio of solutions for Online Engagement Optimization, including:
- FatWire Mobility Server 2.0: Enables customers to deliver multi-channel online experiences
- FatWire Community Server: Offers user-generated content features with enterprise-class moderation
- FatWire Gadget Server: For end-user personalization of sites and content syndication
- FatWire Content Integration Platform 2.0: Automates retention of web content and user-generated content from FatWire sites
Web Experience Management and Beyond
There's no doubt that FatWire's biggest highlight of the year was the release of their Web Experience Management Framework. Designed to help enterprises boost their Web presence, the framework brought with it a common UI, single sign-on, centralized user and role management, a REST API for repository integration, and centralized administration for sites, roles, and applications across FatWire and FatWire partner integrated technologies.
Launch partners included Capgemini, LBi and Element 115, lending customers a significant amount of flexibility in resourcing and deploying their WEM solutions.
Recognition for their achievements came in the form of the “Leader” title in the Gartner 2010 Magic Quadrant for Web Content Management, as well as “Champion” in InfoTech's WCM landscape report.
FatWire + EMC
Second in the big news line for 2010 is FatWire's partnership with EMC. Together, the two created a strategic partnership that enables EMC to resell FatWire's WEM platform as EMC's web content management solution of choice. The arrangement has been a win-win situation for both companies, as it provides the world of CMS with a full range of capabilities that most vendors have only recently begun to implement. On FatWire's end, we're guessing the partnership has a lot to do with 2010's impressive earnings.
“2010 was an incredibly strong year for FatWire, but 2011 promises even greater success as a result of our strengthened product portfolio, strong industry partnerships, and our laser focus on helping deliver on the online needs of our customers,” said Yogesh Gupta, president and CEO of FatWire Software. “FatWire will continue to innovate so we can help our customers to optimize online engagement for their audiences, and drive marketing and customer experience success.”
