At some point, someone will ask you to justify your Web content management system (Web CMS) project. Fortunately, there is a business case to be made for a Web CMS on both the cost and revenue sides of the ledger. If no one is requesting a business rationale and the project is proceeding regardless, reconsider your bearings. All major technology efforts beget tough decisions and difficult trade-offs, so it is best to have a business plan in place as a touchstone to keep the team focused-especially if your CFO will be writing big checks to outside vendors. Tony Byrne's full article in this month's AIIM E-Doc magazine.