Having started his career in large organizations like Oracle and Macromedia (now Adobe) Brice moved in an entrepreneurial direction following the first dot com bubble burst, co-founding Cylogy, Inc., a boutique interactive services agency, and eventually founding Simpler Media Group, a media, events and research organization focused on serving digital customer experience, modern workplace and information management professionals.
At heart Brice is an avid fan of simplicity and elegant technology, and one who appreciates the challenge that the goal simplicity presents us all. Captured by the promise of Internet technologies, he switched his academic focus in 1996 from psychology to computer science, and hasn't looked back since.
Brice is currently based in San Francisco, but splits his time between San Francisco, Paris and Budapest. Drop him a note if you'd like to share ideas or contribute to the SMG project.