Feature

SDL Introduces Smart Content Web Publishing Platform

2 minute read
Josette Rigsby avatar

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UK-based SDL (news, site) announced the release of SDL LiveContent 2011, a multi-channel, context-aware product informationplatform that uses structured XML to produce different outputs on demand. That’squite a mouthful. In simple terms, if your business is fast-moving, withfrequent changes to product information and you’ve embraced consumerization bysupporting multiple devices, SDL Live Content is something you should explore.

Content Publishing for Constantly Connected

Driven by instant updates, high-speed data connections and the ubiquitouspresence of search, customers expect information instantly. The informationshould be relevant, but also aware of the user’s context to deliver the mostengaging experience. For example, if product details are accessed from a mobile device, the display should be adjusted. In the past, many organizations providedproduct details as static content in either HMTL or PDFs. This is no longeracceptable. Static PDFs are difficult to search, and neither form of static content  conforms to the interactivity that users have grown accustomed to.

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Learning Opportunities

SDL’s LiveContent 2011 can help. The platform leverages DITA,an XML standard for authoring and publishing content, to convert technicaldocumentation into structured content that can be updated dynamically andincrementally as well as combined in various ways to create newcontent. LiveContent produces dynamic content from the source XML components bylinking the source content with metadata to apply various transformations.Thetool can determine the type of device browsing content such as personalcomputers, laptops, tablets or smartphones and categorize device as mobile ornot so that the appropriate content is displayed. Additionally, LiveConent hasan embedded translation and localization engine for organizations that mustsupport a global audience – an increasingly more common need.

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LiveContent supports DITA 1.1 and 1.2. Content is product content in an XMLdatabase. LiveContent sources XML from the database instead of using traditionalfixed document sources. This strategy has several benefits, such as faster timeto market, reduction in rework and improved compliance records. There areanalytical implications as well. Because each piece of content is trackedsepartately, LiveContent can capture content utilization, which can be used todiscover what is most valuable to customers.