Articles
Tag: content
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How No-Code and Low-Code Can Help Budget-Strapped Marketing Departments
While low-code/no-code development isn't new, both are now more appealing as many marketing look for ways to save time and resources.
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Why Your Company Should Start a Newsletter
Newsletters are distinct from other forms of email marketing. Here's some advice for companies looking to start their own.
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Sitecore 10's Key Takeaways for Developers and Marketers
Sitecore updated its experience and commerce platforms and we've talked to experts to get their thoughts on this major update.
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Are You Ruining Your Content Marketing Strategy?
Look closely at your content: Does it have a clear and focused intent? Was it made to solve a certain problem for a specific buyer?
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Personalization: Where Data and Content Intersect
If we continue to separate technologies in ways that parallel organizational structures, we’ll never achieve a holistic approach to customer experience.
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Closing the Gap Between IT and Business in Web Content Management Selection
Gartner has reported this month gaps still exist between IT and business in WCM selection. Here we share ways to improve on that.
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The Power of DAM Positive Change at a Time of Disruption
We need to recognize the opportunity for change and DAM's role within it.
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7 Ways to Ensure Your Social Presence Improves Your Customer Experience
Social media encourages discussion, and is used by almost half the people in the world. That's why it's such a great place to get to know your customers.
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A Look at 3 Approaches to Content Monetization
Brands are always looking for ways to optimize the revenue they generate from their content, but which approach is best, subscriptions, ads or affiliate sales?
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Content Syndication Is Making a Comeback: Here's How to Make it Work for You
Content syndication is clearly on the rise again, a result of both new capabilities and unfortunate circumstances.
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New Information Management Architecture Brings Flexibility and Confusion
The future of information management architecture is where the backend repository is separate from the user interface.
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7 Content Experience Fundamentals (and Why They Matter for DXPs)
The heart of a great digital experience is the content experience we deliver.
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B2B Brands: Steal These Personal Newsletter Lessons for Your Email Marketing
B2B marketers should think of their newsletter as a distribution vehicle for emerging or not-yet-finalized campaign concepts.
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Written, Audio, or Visual: What Type of Content Should Your Business Create?
We’ve asked marketing experts which types of content brands should create and how they can formulate an effective content strategy.
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