Articles
Tag: content
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The 3 Magic C's of Online Customer Experience
How brands will be even more compelling, candid and consistent in 2019, when working to attract and retain customers.
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Don't Let Your DX Stack Fall Prey to the Content Fallacy
The technology stacks we're used to working with are going through dramatic change. But the plans businesses are creating around this share a common weakness.
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Disruption Demands We Look at Content Through a New Lens
This is a pivotal moment for those of us in the content management industry, provided we change our perspective.
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5 Tips for Creating Better Marketing Content
Content marketing is a great way to bring more customers into the top of your funnel. Here experts offer tips on creating long-laSting content that resonates.
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AI-Powered Content Governance Brings Automation, Efficiency (Webinar)
Acrolinx Chief Marketing Officer Chris Willis explains the value of building artificial intelligence into an active content governance program.
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CMS Review: Contentstack
Contentstack is a CMS designed to help manage the omnichannel approach to content. In this review we dig into the product and test the platform's boundaries.
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Understanding the Intelligent Content Journey
Machine learning can't replace marketing savvy, but it can help marketers spend more time building customer relationships.
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BloomReach Acquires Hippo, Aims to Build 'Intelligent' DX Platform
There's big news in the world of content management today as BloomReach, a machine-learning driven e-commerce personalization platform, acquires Hippo, an open-source enterprise content management pro
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Break Through the Clutter of Your Content
How can you declutter data in an era of information overload? That was the focus of The Content Council's webinar yesterday, which gave senior content marketers a chance to share how th
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Kentico CMS Platform Unveils Version 9
Web content management system (Web CMS) provider Kentico released the ninth version of its ASP.NET content management platform today. The release also includes updates to its e-commerce and online mar
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BrightEdge Enhances Content Analytics, Personalization
BrightEdge claims to be unique as a marketing technology platform because it recognizes that the internet is a “content battleground” where battles are won by understanding your competitio
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Make the Most of Your DAM Assets
Your content is only as good as your digital assets. You need to be able to find and share them. Nuxeo’s Mike Urbonas, director of product marketing, drove home these points in a recent CMSWire
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Discussion Point: Creating Content-Enabled DX #DXS15
Effective, well-produced, targeted content goes hand-in-hand with memorable digital experiences. Just ask Rohit Ghai, president of the Enterprise Content Division at EMC Corp. In a blog post in June,
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Discussion Point: Why Would You Buy a Proprietary CMS?
As long as businesses churn content through the web, the debate between open source and commercial software will persist.Who wins? Maybe neither.Price. Support. Community. Vendor lock-in. Vendor lock-
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