Articles
Tag: content
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Conscious Content Management: Where Business Transformation Begins
1. People’s work patterns are vastly different from each other and 2. They are often settling for organizing systems that don’t make sense for them.
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Is Microsoft's Fluid Framework Set to Shake up the Content Collaboration Market
Recently Microsoft open sourced the Fluid Framework and pushed it into targeted release. Is it poised to shake up the content collaboration market?
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14 Rules for Selecting the Right Content Management System (CMS)
Choosing a content management system for your business is a huge investment and risk. Here are 14 tips to make sure you get it right.
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How Indiana's Communication Team Made Web and Social Pivots Amid COVID-19
Catching up with an Indiana state government branch to learn how it pivoted its web and digital properties in light of the COVID-19 crisis.
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How to Use Intent Data for Content Marketing
Intent data, when used correctly, can prevent wasted efforts by marketing teams on irrelevant content.
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Content Ideation: The Methods and Tools Necessary for Content Marketing Success
Coming up with unique and relevant content ideas that rank well and garner click-throughs is a crucial task for digital marketers now more than ever.
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Social Media's Dirty Secret
On the web, you can find your perfect echo chamber and reinforce yourself into a fit of anger and indignation.
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Are You Leveraging the Full Power of Sitecore?
If you’ve invested in Sitecore, are you taking full advantage of its extensive publishing power and marketing muscle?
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Why Localized Content Is More Important Than Ever
Localization is an important aspect of personalization in today’s global landscape, especially as customers crave a brand experience catered to them.
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How to Optimize Bottom of the Funnel Content
Bottom of the funnel content is vital in any customer journey. Here's how to optimize it.
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Content in a Time of Crisis: How ECM Best Practices Make Vital Connections
The turnaround of information to our public and colleagues must be faster and digital as a result of the recent global shakeup.
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Plain Language Dos and Don’ts During COVID-19
Marketers need to remember the golden rule of plain language: Complexity does not communicate authority.
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Power Your Content Marketing With Archives and DAM
Whether you're a born-digital organization, or a 250-plus-year-old institution like Guinness, the time to start a DAM archives is now.
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How SlideShare Can Help Power Your LinkedIn Marketing Campaigns
Want to add some oomph to your LinkedIn marketing campaign? We asked some practitioners how they use SlideShare to benefit their campaigns.
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