Sitecore Web CMS has just been bolstered by the addition of a new dedicated SEO module that enables the creation and management of web-optimized content. The module embeds SEO analytics into the day-to-day CMS process, allowing content-administrators and creators to optimize for search engines as they go.These analytics comprise a template for effective keyword combinations, density and placement, and other facilities designed to prevent "content drift" and other problems associated with ad-hoc keyword-related SEO. Marketers meanwhile get a 'Google's-Eye' view of how search-engines see the site. The function identifies other sites linked to your destination and provides a graphical assessment of keyword distribution. All the little things which irritate search engines, like dead links and non-loading images, are also highlighted. If some thoughtless drone has omitted to include Alt tags, description data, or meta-data, alerts bring the problem to the marketer's attention. “Typically, all websites required marketers to retain SEO consultants to constantly re-optimize the website after content was updated,” says Darren Guarnaccia, Sitecore VP. “This new module easily integrates SEO into our existing content creation and management interface. Now, SEO is consistently incorporated in the creation and update process, which is significant for improving search rankings.” Sitecore, based in Copenhagen, have been building web CMS solutions since 2001. Sitecore Web CMS, the company's flagship product, is built on .NET based architecture and boasts easy multi-site deployment, scalability, intuitive editing via SharePoint and Infopoint, and automatic reformatting of content to suit various needs. The company claims its technology drives over 5000 dynamic websites, including those of Microsoft, Toshiba, and the Atlanta Falcons. In August the company branched out from its web-based roots to launch Sitecore Intranet Portal, an intranet system designed to bring web cms functionality to the relatively stagnant intranet realm.