You're concerned. You're vigilant. And you're intimate with your analytics. So you already know that the audiences you need to reach are finding you via many different devices and pathways. Your website is just part of the story.

The problem is, not many of us planned for that. The result? An inconsistent experience that provides no way to recognize and respond intelligently to your customer across all channels.

70+% of U.S. Consumers Are Multi-Channel Information Grazers

In some cases, the Internet is replacing older forms of media and buying. But in many instances channels are operating in parallel.

Forrester research found that in more than 70% of the cases studied, U.S. consumers who bought online supplemented their purchasing process with one of a number of additional information channels. These exchanges ranged from print materials, to emails, to call centers, to live chat.

Go Multi-Channel, But Intelligently

Perceiving your problem is the first step. Once you understand what the channels are, then you need to way to recognize each customer across them. After that, it's all about strategy, tools and execution -- ultimately leading to intelligent cross-channel experiences.

Learning Opportunities

Technology provider CoreMedia figures they have something to teach you. They've teamed with leading IDC analyst, Melissa Webster, to talk about Expanding Your Online Strategy Beyond Your Website.

The live webinar will cover:

  • 7 key principles for cross-channel digital strategy
  • Approaches to channel-agnostic account management
  • How your content management tools can create consistent, conversationalexperiences

You can join in on Thursday June 17th at 12pm Eastern time / 9am Pacific time. IDC's Melissa Webster leads the firm's Content and Digital Media Technologies research program. Register now and get a free copy of of Webster's most recent research on multi-channel engagement.