Articles
Tag: content strategy
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5 Tips to Align Your Marketing and Technical Content
Technical and marketing content have traditionally been separate silos, to the detriment of brands and customers. Here's how to align the two
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Why Instagram Stories Need To Be Part Of Your Marketing Strategy
Instagram Stories is a feature stolen from Snapchat, but they've taken it to new heights. Here's why Instagram Stories should be part of your content strategy.
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The Case for Sharing Ownership of Your Organization's Content Strategy
Marketing usually owns content strategy lock, stock and barrel. But should that always be the case?
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Who Owns the Content Strategy Process? It Depends...
For businesses creating content for the first time, there are many pitfalls, so we went to the experts to help you get it right.
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Clean Up Your Digital Presence: A Scalable Content Decision Making Process
In a digital change project, set rules about how to handle content across your entire digital presence instead of making decisions about every piece of content.
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The Quality vs. Quantity Debate in Content Marketing Continues (Sigh)
Why is it even a question if content marketers should produce quality content or not?
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Content Strategy 101: What it Is and Where to Start
Stop aimlessly producing content that underperforms by building a better content strategy
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Content Modeling: What It is and How to Get Started
A content model helps organize and manage your content. Here's how to get your content model right the first time round.
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7 Content Marketing Trends for 2018
Will 2018 be the year of virtual reality marketing? Will Amazon’s Alexa become the hot new content marketing channel? Experts weigh in on what we can expect next year.
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What Audio Marketing Is and Why It Should Be a Part of Your Content Strategy
Audio content strategies are nothing new. In fact, brands were vying for the ear of the people almost a century ago after WWJ, America’s first commercial radio station, started broadcasting in 1919. But somewhere between then and the turn of the millennium, audio content lost its way.
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Machine Learning Will Transform the Advertising Industry
Hype about machine learning in the media industry abounds, but once you move past the buzz, there are also a lot of practical applications for the technology.
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Ensure Content Discoverability with Digital Quality Management
Discoverable content is table stakes for any online experience. Here are tips to make sure your content is found.
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Why the Cleveland Fed Is Banking on Content Marketing
It's no small task when an organization that’s been around for over 100 years decides to launch a content marketing initiative. However, to generate awareness and publicize the work it's doing to improve outcomes in the regions it serves, that's exactly what one financial institution did. Meet the Federal Reserve Bank of Cleveland and Michelle Park Lazette,
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Has Influencer Marketing Lost Its Bloom?
Legend has it that you could buy a townhouse for the price of 10 tulip bulbs in 17th Century Holland. The Netherlands’ tragi-comic period of "tulip mania" is regarded as one of the world’s first speculative market bubbles.
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