Articles
Tag: web engagement management
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CMSWire's February Tweet Jam: Better Web Experiences with Marketing Automation #CXMChat
Marketing Automation and Web Experience Management go together like peanut butter and jelly -- or do they? As organizations look every day for better ways to reach customers, some are turning to Marketing Automation to change the face of their brand on all channels.
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The True Price of 'Free' and 'Cheap' Technology: DIY Testing Solutions
Do-It-Yourself anything is hot, hot, hot right now. And thanks to the plethora of free technology platforms out there, people and companies are becoming instant online professionals -- tackling everything from publishing, website programming and mobile development to SEO, behavioral analysis and content production.
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WEM: Adding Social Networks to Your Cross-Channel Marketing Mix
Buyers no longer follow a linear process when making purchase decisions. The traditional sales funnel has become more like a plate of spaghetti -- with twists and turns throughout the website and different paths for mobile devices, print, contact centers, and now, social networks.
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WorkSimple Meets Goal, Releases New Features
Despite the recent move to a freemium model, WorkSimple (news, site) continues to add features to its platform. And yet the question remains: Is WorkSimple social goals management or micromanagement-as-a-service? I will be honest.
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WEM: Simplifying Mobile Experience Delivery in a Complex Environment
It has become as important today to offer a mobile experience as it is to deliver your website. But how do you simplify the delivery of that mobile experience in the context of the overall customer engagement ? We’ve come a long way since the release of the first IBM
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Book Review: The Elements of Content Strategy
As the level of respect for content strategy has gone up; so to has the demand for practitioners of the craft. If you are starting from scratch or filling in your gaps, this book provides the fundamentals you need. What This Book Is Not The Elements of Content Strategy is
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Personalization vs. Privacy in Web Engagement #sxswi
Organizations are rapidly adopting techniques to deliver personalized and engaging interactions with their audiences across multiple channels/devices. Personalized, however, means that individuals must relinquish some control of their personal data. Regulators and privacy advocates have a personal issue with this.
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Openwave Helps Users Ditch Mobile Apps for Browser-Based Services
Openwave's (news, site ) message is, don't create an individual app for each mobile store -- use Amplicity to create device-neutral, value-added services in the browser. Apps Without the Store Apps are all the rage -- of that there is no doubt.
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Facilitating Intelligent Content for Mobile, Social Media #icc11
Three days. Twenty-five speakers. Lots of smart content. Last week, at Intelligent Content 2011 in Palm Springs, content strategists, technical writers, and semantic technologists gathered to learn more about how to apply smart content to the way they market, develop and innovate.
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Make Your Content Smarter #ICC11
What is your content’s IQ? Does it collaborate, curate and otherwise incorporate a user’s experience and perspective into its lifecycle? How well equipped are those who manage your content? This week, the folks at The Rockley Group helped to make us all a little smarter about the way we use,
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WEM: How to Engage with the Social Side of the Internet
Last year, Forrester introduced us to the Empowered Employee, who, thanks to access to mobile devices like iPads and iPhones, as well as time-saving apps and file sharing platforms, felt compelled to bring productivity and subsequent innovation into their professional lives. Similarly, a new survey from the Pew Internet & American Life Project suggests that individuals’ access to social
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A Look Back at Web Engagement in 2010
This year CMSWire closely examined the different ways companies are approaching web engagement management (WEM). From the iPhone to the iPad to mobile browsers, applications and beyond one thing became clear: engagement environments extend far beyond the desktop.
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2010 Trends & Themes, 2011 Predictions, It's That Time Again
Trends, themes and predictions, oh my! It's that time again, and CMSWire would be remiss if we didn't get in on the fun.
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Content Strategy: Five Traits to Look for When Hiring a Content Strategist
With all the chatter in the blogosphere and the popularity of the content strategy Twitter stream, it's obvious that Content Strategy for the Web is here to stay. You've read all the articles and you're convinced: your organization needs a content strategist to evaluate and plan for your content.
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