Enterprise 2.0 Roll-up: Layers vs. Features

3 minute read
Chelsi Nakano avatar

This week the Enterprise 2.0 world saw the introduction of a universal application development environment, a new social media marketing bundle, and a fairly important discussion: What is the difference between a layer and a feature?

eXo & Netvibes Offer Enterprises Universal App Development 

Together eXo and Netvibes are offering an environment for customers to customize dashboards and integrated third-party applications. Dubbed Netvibes Studio, the environment enables users to create universal apps that connect to multiple data systems as well as run on major Web and mobile platforms:


Perks also include:

  • Cloud-based development environment
  • Apps can be deployed to the Netvibes Ecosystem and user app libraries
  • Push publishing lets publishers distribute apps instantly
  • Utilizes the latest Netvibes UWA specs for universal compliance and compatibility
  • Autocomplete functionality and common components ease development
  • eXo’s IDE offers many robust development features including versioning, Java validation, and REST service discovery

Optify Offers Next Generation Social Media Marketing Bundle

With their eyes on next-generation SEO, Optify launched an enterprise oritented social media bundle that enables marketers to “act and track” their social efforts across Twitter, Facebook and LinkedIn.

The bundle breaks down like this:

  • Facebook “Likes” Integration: The Facebook add provides an interactive view that allows users to track the amount of exposure each page is getting via Facebook, and compare shares, “Likes,” and clicks side-by-side with traditional search traffic.
  • Twidget: A new dashboard widget designed specifically for the Twitter for Business application allows customers to tweet, assign and schedule campaigns, and monitor traffic, leads, mentions and retweets directly from the Optify Dashboard.
  • Social Media Reports: This report (pictured below) displays results such as number of page views, visitors, leads and conversion rates from social campaigns, making it easier to compare and analyze results across multiple sites.
  • Keyword reports and other SEO enhancements: These reports help companies identify gaps and opportunities in their keyword strategy to assure that key phrases are aligned with SEO goals.

"The approach we're taking is different from what a lot of people have done in the past, especially in SEO, where you'd hire a consultant, get a lot of recommendations, and then try to implement those recommendations over time," said Optify CEO and co-founder Brian Goffman. "But as the rules change, maybe what you'd tried worked, maybe it didn't, maybe what you were recommended to do got implemented, or not. But you really didn't get a great ROI in a lot of cases."

SocialText: Social is Layer, Not a Feature

Do you know the difference between a layer and a feature? According to Socialtext, it breaks down like this:

Learning Opportunities



For a company that started out offering a simple wiki solution, SocialText has certainly come a long way. This week we had the opportunity to speak with Alan Lepofsky, Director of Product Marketing at SocialText about their view of social in the enterprise and SocialText's relationship with everyone's favorite enterprise platform: SharePoint.

Read on here

Community Highlights - New Collaboration Skills Needed, Tag Management, Best Path to Mobile Apps

We introduced a new weekly article on Wednesday. Community Highlights will systematically pay extra homage to some of our most interesting articles in recent times. This week we tossed tag management, website building best practices, and business intelligence in the mix. 

Check it out here