Sitecore(news, site) walked us through the latest incarnation of its web content management platform in April redefining it as the Sitecore Customer Engagement Platform. Today, it is officially available. Let's the flocking begin.

It's About More Than the Web

Typically we call these platforms Web Engagement Platforms, but Sitecore doesn't think that term fits the bill. It's about more than the website, it's email, it's social, it's mobile, it's much more. Darren Guarnaccia, Sitecore's SVP Product Marketing, walked us through a demo of the newest version of Sitecore Web CMS and the Digital Marketing Suite (formerly called OMS) (you can get that look in Sitecore Repositions Web CMS as Customer Engagement Platform) .

It's these two products that make up the Sitecore Customer Engagement Platform. And as a reminder of the goodies you will get in these latest versions:

Sitecore Web CMS v6.5

  • Inline Personalization: Inline management and manipulation of content based on personas and/or business rules within the author/editing experience.
  • Profile Cards & Patterns: Profile cards can be created to define personas
  • Sitecore App Center: Order and manage your pre-integrated Sitecore cloud services within your Sitecore implementation.

Sitecore Digital Marketing Suite (DMS) 2.0

  • Engagement Automation: Enables organizations to co-ordinate the customer experience across channels
  • Inline Multivariate Testing: Test different versions of your webpages directly within your CMS environment.
  • Insights Dashboard: All new executive dashboard provide you the information you need on what's happening with your website, channels and campaigns.

In addition, the analytics API has been completely rewritten for better performance and the analytics reports have been updated for better usability and to include Sitecore's new engagement metric.

Learning Opportunities

Webinar
Learn the implications of AI to your company though thought-provoking questions
May
30
ChatGPT and the Future of Conversational AI
This discussion explores various aspects of AI implementation, ethical considerations, and challenges for your organization.
Webinar
An inspirational future of Employee Voice
May
31
The Evolution of Employee Listening - 2023 Trends & Best Practices
Learn proven effective methods and solutions to supporting an inspirational future of Employee Voice
Webinar
Skills needed to design, build, and run generative AI-based CX solutions
Jun
1
How organizations can design, build and run Generative AI into the Customer Experience
Discover how to drive enhanced CX through Generative AI
Webinar
Learn how to optimize your digital customer journey
Jun
6
The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
The impact of emerging technologies like AI on social media
Webinar
What it takes to do personalization well
Jun
7
The Building Blocks of Personalization
This webinar will explore how personalization can create powerful ecommerce shopping experience.
Webinar
Discover the challenges that contact centers, AX, and CX face and how CAI-assisted applications can help solve them
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
Learn the implications of AI to your company though thought-provoking questions
May
30
ChatGPT and the Future of Conversational AI
This discussion explores various aspects of AI implementation, ethical considerations, and challenges for your organization.
Webinar
An inspirational future of Employee Voice
May
31
The Evolution of Employee Listening - 2023 Trends & Best Practices
Learn proven effective methods and solutions to supporting an inspirational future of Employee Voice
Webinar
Learn the implications of AI to your company though thought-provoking questions
May
30
ChatGPT and the Future of Conversational AI
This discussion explores various aspects of AI implementation, ethical considerations, and challenges for your organization.
Webinar
An inspirational future of Employee Voice
May
31
The Evolution of Employee Listening - 2023 Trends & Best Practices
Learn proven effective methods and solutions to supporting an inspirational future of Employee Voice
Webinar
Skills needed to design, build, and run generative AI-based CX solutions
Jun
1
How organizations can design, build and run Generative AI into the Customer Experience
Discover how to drive enhanced CX through Generative AI
Webinar
Learn the implications of AI to your company though thought-provoking questions
May
30
ChatGPT and the Future of Conversational AI
This discussion explores various aspects of AI implementation, ethical considerations, and challenges for your organization.

Add to that new versions of the modules Calendar, Web Forms for Marketers and Search Engine Optimization, along with Sitecore 6.5 tested AD and CRM integration modules and you are ready to start working with this latest version.

In case you missed it earlier, here's Darren discussing Sitecore's Customer Engagement Platform.