Articles
Tag: customer experience management
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Understanding Customer Experience Design's Holistic Approach to CX Strategy
Litha Ramirez, executive director of the Experience Strategy and Design Group at SPR and other CX experts share their thoughts on the advantages of CX design.
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5 Common Mistakes to Avoid While Building a Holistic Customer Experience Strategy
Customer experience matters, in fact, many think it will surpass price and product as the main brand differentiator. Avoid these pitfalls.
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It's the Journey That Matters: Improving Customer Experience and Loyalty
Even with an emphasis on creating a world-class customer experience, CX leaders struggle to design projects that increase customer loyalty and achieve results.
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The Who, What and How of Building a Customer Experience Strategy
What are some of the essential considerations and steps to building a customer experience strategy?
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What Is Customer Experience Management?
Exploring the key concepts, strategies and software behind customer experience management (CXM).
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How Data Gathering Is Enabling Growth in Successful Enterprises
Companies that have seen a positive revenue growth collect more CX data. But harvesting data is not enough. Here is where enterprises need to invest.
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Salesforce Acquires Evergage, CDP Industry Reached $1B in 2019 and More CX News
Salesforce acquires Evergage, CDP Institute reports that the industry reached $1B in 2019, Optimove acquired Axonite and other CX news.
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200-Plus Companies Unite Against CRM, Adobe WCM Goes Cloud Native, More News
More than 200 companies sign a "declaration" against CRM, Adobe updates AEM for Cloud Native Deployment, Elastic Path acquires Moltin, and more CX news.
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Metadata, SEO, IT Collaboration and Other Principles of Content Generation
Eeshita Grover of Cisco shares her thoughts on leveraging content through analytics, SEO, metadata and content governance.
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CMSWire's Top 10 Digital Customer Experience Articles of 2019
What did CX practitioners want in 2019? Better tools and customer insights and more investment from leadership, according to the most popular articles of 2020.
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How Dell Put Testing at the Core of Its Digital Experiences
CMSWire caught up with Vab Dwivedi, director of design analytics at Dell, to understand how they work to keep Dell a leader in digital customer experience.
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Adobe, Salesforce Release CDPs, Marketo Suffers Outage and More DX News
Adobe, Salesforce release CDPs, Marketo suffers outage, 6sense Partners With Drift, Decibel raises 17 million and more DX News.
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A Foundation in Customer Experience Should Start in College
Most colleges could be doing a better job training students in one of the most important areas of business today: digital customer experience.
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11 Customer Experience Conferences to Put on Your Radar for Q3/Q4 2019
A selection of customer experience conferences coming up in the latter half of 2019 give you an opportunity to sharpen your skills and network with peers.
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