Articles
Tag: customer experience management
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What Is Marketing Automation and How Does It Help Marketers?
We explore the definition of marketing automation software, its features, components, how is it used and what the benefits are for marketers who implement it.
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Making Sense of the Growing Legislation to Protect Customer Data
Customer data and privacy is a challenge for marketers. And its getting more complex as more and more differing legislations get piled on.
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Is Marketing Localization The New Globalization?
The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization.
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Best-of-Breed Digital Experience Platforms: Case Studies From Jahia, Liferay & Magnolia
Part 2 in our our series that looks into how practitioners are getting the most from their Digital Experience Platforms (DXPs).
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Medallia Acquires Decibel, Sitecore Acquires a CDP, Hyland Acquires Nuxeo & More News
It was a busy week in acquisitions in the digital marketing and customer experience software space, leading with Medallia's acquisition of Decibel.
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7 Takeaways from CMSWire's DX Summit 2021 Winter Edition
Last week, CMSWire kicked off the first of four virtual DX Summit conferences in 2021. Here we share the biggest takeaways from the recent Winter edition.
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Foundational Steps for Customer Journey Mapping Initiatives
Getting started with customer journey maps or just adding a timely refresh? Well we've outlined some foundational steps for brands to help get things right.
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How Brick and Mortar Brands Plan To Ease Shoppers Back Into Stores
Learn what store owners are doing to welcome shoppers back, the changes they’ve made in the meantime and what this will mean for the future of physical stores.
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Were Digital Experience Platforms Ready for the Digital Onslaught in 2020?
Gartner has revealed in a report that customers of DXP providers reported troubles of usability, scalability and uptime in March of 2020. What's the deal?
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Exploring the Third-Party Customer Experience App Ecosystem's Growth
Digital customer experience software providers reported significant growth in their third-party application ecosystems in 2020. Where is that growth happening?
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What Is Customer Satisfaction Score (CSAT)?
Digging into the key concepts of measuring customer satisfaction via a Customer Satisfaction Score.
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What Does the Qualtrics $14 Billion IPO Mean for the CX Market?
CMSWire's Dom Nicastro explores the $14B planned IPO for customer experience management provider Qualtrics and what it means for the CX market.
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CMSWire's Top 10 Digital Customer Experience Articles of 2020
2021 is less than a week away. Whew! But before we cross the threshold to a new year let's take time to remember and our readers favorite CX articles of 2020.
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Top COVID-19 Challenges: How Customer Experience Leaders Responded
COVID-19 has been challenging for everyone, including CX leaders. Here they share how they responded to an challenges brought on by this unexpected crisis.
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