Articles
Tag: customer experience management
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Salesforce Acquires Evergage, CDP Industry Reached $1B in 2019 and More CX News
Salesforce acquires Evergage, CDP Institute reports that the industry reached $1B in 2019, Optimove acquired Axonite and other CX news.
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200-Plus Companies Unite Against CRM, Adobe WCM Goes Cloud Native, More News
More than 200 companies sign a "declaration" against CRM, Adobe updates AEM for Cloud Native Deployment, Elastic Path acquires Moltin, and more CX news.
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Metadata, SEO, IT Collaboration and Other Principles of Content Generation
Eeshita Grover of Cisco shares her thoughts on leveraging content through analytics, SEO, metadata and content governance.
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CMSWire's Top 10 Digital Customer Experience Articles of 2019
What did CX practitioners want in 2019? Better tools and customer insights and more investment from leadership, according to the most popular articles of 2020.
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How Dell Put Testing at the Core of Its Digital Experiences
CMSWire caught up with Vab Dwivedi, director of design analytics at Dell, to understand how they work to keep Dell a leader in digital customer experience.
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Adobe, Salesforce Release CDPs, Marketo Suffers Outage and More DX News
Adobe, Salesforce release CDPs, Marketo suffers outage, 6sense Partners With Drift, Decibel raises 17 million and more DX News.
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A Foundation in Customer Experience Should Start in College
Most colleges could be doing a better job training students in one of the most important areas of business today: digital customer experience.
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11 Customer Experience Conferences to Put on Your Radar for Q3/Q4 2019
A selection of customer experience conferences coming up in the latter half of 2019 give you an opportunity to sharpen your skills and network with peers.
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Salesforce Acquires Tableau, AWS Debuts Personalization Tech, More News
Salesforce Acquires Tableau, AWS Debuts Personalization Tech, Bloomreach updates it's DX platforms and other CX news.
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ActiveCampaign Announces CX Automation, Accenture Acquires Zielpuls and More News
ActiveCampaign Announces CX Automation, PushSend Rolls Out Email Marketing Solution, Accenture Acquires Zielpuls and more news.
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What Is Customer Experience Management?
Exploring the key concepts, strategies and software behind customer experience management (CXM).
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DX Practitioners on User Experience, Global Execution Challenges
CMSWire caught up with digital customer experience practitioners to find out what their recent challenges with technology and strategy are.
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Optimize DX - and Get Real - with Customer Experience Management
As a poor college student, I would have done nearly anything for an extra buck. So when I was offered $20 to be observed while trying to accomplish various tasks on a 1990s website, I jumped at the chance.
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SDL Admits Its Customer Experience Message Failed
SDL’s executive chairman admitted the company put the "wrong salesmen" in "wrong opportunities," which led to "disappointing" win rates for its customer experience management suite. David Clayton told CMSWire that SDL was caught in a never-ending game of catchup with Sitecore and Adobe. As a result, the Maidenhead, England-based
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