Articles
We explore the definition of marketing automation software, its features, components, how is it used and what the benefits are for marketers who implement it.
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Customer data and privacy is a challenge for marketers. And its getting more complex as more and more differing legislations get piled on.
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The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization.
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Part 2 in our our series that looks into how practitioners are getting the most from their Digital Experience Platforms (DXPs).
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It was a busy week in acquisitions in the digital marketing and customer experience software space, leading with Medallia's acquisition of Decibel.
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Last week, CMSWire kicked off the first of four virtual DX Summit conferences in 2021. Here we share the biggest takeaways from the recent Winter edition.
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Getting started with customer journey maps or just adding a timely refresh? Well we've outlined some foundational steps for brands to help get things right.
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Learn what store owners are doing to welcome shoppers back, the changes they’ve made in the meantime and what this will mean for the future of physical stores.
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Gartner has revealed in a report that customers of DXP providers reported troubles of usability, scalability and uptime in March of 2020. What's the deal?
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Digital customer experience software providers reported significant growth in their third-party application ecosystems in 2020. Where is that growth happening?
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Digging into the key concepts of measuring customer satisfaction via a Customer Satisfaction Score.
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CMSWire's Dom Nicastro explores the $14B planned IPO for customer experience management provider Qualtrics and what it means for the CX market.
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2021 is less than a week away. Whew! But before we cross the threshold to a new year let's take time to remember and our readers favorite CX articles of 2020.
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COVID-19 has been challenging for everyone, including CX leaders. Here they share how they responded to an challenges brought on by this unexpected crisis.
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