Event Triggered Marketing
Alterian acquired social media and analytics provider Techrigy back in July of next year, adding to their interactive marketing platform. They now have a beta version of Alterian Alchemy which they previewed at DMA last week. Alterian Alchemy is the framework for Alterian's next generation of customer engagement solutions which will range from campaign management to engagement management.
Social Media Monitoring Console
One piece of the Alchemy framework is a new social media monitoring dashboard, which is compared to that provided by Radian 6. According to Marshall Sponder on WebMediaMatrix, the new dashboard runs on top of Silverlight and includes automatic keyword categorization capabilities. Some of the new features include the ability to collect up to 40 million social media results per day, bulk import and improved keyword validation.
Alterian Alchemy
Learning Opportunities
Webinar
Mar
29
The CX Commute vs. the CX Joy Ride
Is your CX traffic holding up your customer's journey?
Webinar
Mar
29
Is Your Microsoft 365 Data Recoverable? How to Survive the IT Hotseat When Data is Lost
See why MIcrosoft recommends third party backup
Webinar
Mar
30
An Optimized Customer Contact Strategy Combines Transparency and Intelligence: The State of Outbound Communications
Learn from the Neustar-commissioned Forrester Consulting study on challenges and solutions for contact centers
Webinar
Apr
13
Accelerating Content Velocity Across the Digital Supply Chain
Learn to integrate DAM with upstream tools to improve workflow efficiency.
Conference
May
10
CMSWire CONNECT Customer Experience Conference - Austin 2023
Don't miss the top customer experience and digital experience conference of the year — live in Austin, Texas May 10-12.
Conference
May
10
Reworked CONNECT Employee Experience & Digital Workplace Conference Austin 2023
North America's best employee experience and digital workplace conference of the year — live in Austin May 10-12, 2023.
That's about all we can tell you about Alterian Alchemy, other than it will be released on November 18th. We'll provide you more details at that time. It is clear though, that Alterian is determined to take a lead position in the interactive marketing field where the number of web engagement management solutions is becoming filled with more providers that you can count. What will set the best apart?