Articles
Tag: social media monitoring
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Is Your Community Boring? Send in the Advocates
Is your online community everything you dreamed it would be? Members constantly exchanging ideas and advice? Content that is always fresh and inviting? Engagement so high that members can’t stop raving about you across their social networks? Or are you in with the 94 percent of B2B marketers Demand Metric
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Do You Care What People Say About Your Brand on Facebook?
Developing a targeted message for a Facebook fan page audience can be challenge. The challenge takes a new turn when a business is unaware of how positively or negatively its online activity is accepted among its fan page followers.
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What Marketers Can Learn from a Rabbi's Use of Social Media
Think "religious leader" — and you probably do not think "social media" in the same breath. But then you haven't met Laura Baum, a founding rabbi and the chief operating officer of OurJewishCommunity.org and a rabbi at Congregation Beth Adam in Cincinnati, Ohio.
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Connecting: Dave Kerpen, the Most Influential Guy You Never Met
It must be nice to be more important than Bill Gates … not to mention Jack Welch, Mark Cuban, and Barack Obama. That's the enviable position that Dave Kerpen is in, at least according to LinkedIn. Kerpen, an entrepreneur and author, earned recognition as the No. 1 LinkedIn Influencer of
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Connecting: Sprinklr's Social Nerd Talks Digital Tech
Two years ago, Esteban Contreras sold most of his earthly possessions on Craigslist, walked away from a city he loved – New York – and moved to Canada.
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Sprinklr Buys Dachis Group to Boost Technology, Talent
Two powerhouses in the social management space are joining to form the largest independent end-to-end social relationship platform in the market. Sprinklr, a New York City provider of social media management tools, is buying Austin, Texas-based Dachis Group, a social analytics company, the companies announced today.
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Oracle Pushes Social Platform into New Markets with New Languages
With the addition of seven new languages to its Social Relationship Management Suite (SRM) and the introduction of new capabilities and data sources, Oracle is extending the reach of its social platform so businesses can parler, sprechen and parlare with a greater global region.
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How Marketers Get Smarter about Customer Experience Management
There are many actions we associate with the customer experience. We can engage, respond, deliver — but nothing is as important as listening. Last week I presented at the LavaCon Conference on Digital Media and Content Strategies about why content marketing strategies need a strong listening culture. But I'm
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Digimind Takes on Radian6, SDL SM2 for Social Media Monitoring, with a Twist
Every organization should have a strategy for monitoring social media...and a good tool to do it. Social Media Monitoring in the Enterprise There is no shortage of tools for monitoring social media.
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Brandwatch Vizia: Your Customizable Social Media Command Center
You gather, and gather social media data. But then what? You need to analyze it, make it actionable. That's the key to a Social Command Center. But not all command centers are alike. What Does Your Command Center Look Like? Hootsuite is a social media command center.
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SDL Weaving Social into its Customer Experience Management Suite
As a recent Forrester report on social media points out, engaging customers via social media is becoming ever more complex.
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Facebook Updates Facebook Insights
The updates to Facebook continue as its Facebook Insights branch debuts a new look that's designed to make data easier to understand and more actionable. It’s All About Clarity Facebook is commonly seen as a good component of your digital marketing platform for engagement and fan interaction, but a recent blog post notes all
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HootSuite, Mindful of Social Media's Vulnerabilities, Offers Security Services
Another day, another bunch of stories about successful hacks of companies’ websites, Twitter accounts or internal systems. To bolster defenses on the social media front, social media management vendor HootSuite has announced its Security Services suite of tools, training and services.
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Marketwire ReBrands to Marketwired, Hires Former Yahoo VP of Business Intelligence
For years, Marketwire has been one of those go-to companies where you got the news in the form of press releases and could sign up for social media intelligence and monitoring. Now, the news is about Marketwire, as the company changes its name by past tensing itself to Marketwired.
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