Yum: YouTube Founders Rescue Delicious from Yahoo

2 minute read
Chelsi Nakano avatar

Yum: YouTube Founders Rescue Delicious from Yahoo
Three cheers! Chad Hurley and Steve Chen, the founders of YouTube, have officially saved Delicious, a popular social bookmarking site, from Yahoo.

In December, Delicious appeared on a leaked Yahoo roadmap slide, alongside seven other services, as products that Yahoo was going to kill off:


A surprising number of longtime users of the bookmarking site had a bit of a freak out, which prompted Yahoo to declare it had intentions to sell rather than close the service.

As for Hurley and Chen's intentions, the pair says they aren’t buying the company for nostalgia’s sake. “We see a tremendous opportunity to simplify the way users save and share content they discover anywhere on the web,” said Hurley in a press release.

Learning Opportunities

As of July 2011, Delicious will become a part of Hurley and Chen’s new Internet company, AVOS.


Starting today, Delicious users can log into the service and transfer their bookmarks. Yahoo and AVOS promise the transition will be seamless. User names, passwords, profile information, bookmarks, andother content will transfer over, for example.

“You’ll enjoy uninterrupted use of the service and will keep your account and all of your bookmarks when we make the transition,” said team Yahoo.

Delicious users: Are you excited? Indifferent? Let us know in the comments below.

About CMSWire

For nearly two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.


Today the CMSWire community consists of over 5 million influential customer experience, digital experience and customer service leaders, the majority of whom are based in North America and employed by medium to large organizations. Our sister community, Reworked gathers the world's leading employee experience and digital workplace professionals.

Join the Community

Get the CMSWire Mobile App

Download App Store
Download google play