Mochila, the online marketplace for high-quality syndicated media, announces a partnership with widget provider Gigya to add new distribution features to its network. The new tie-in will enable Mochila users to utilize Gigya's Wildfire technology to distribute content in widget format. Gigya is already partnered with numerous content providers including MetaCafe, Gaia, and c|net amongst others. These widgets enable viral connectivity between available content and the other half of Gigya's partnership family, which consists of just about all of the popular social networks. One-click posting functionality lets Gigya users share content without leaving the content provider's site. Moreover, the widgets are particularly designed with a view to viral distribution. Have a butcher's at this one, and you will get the picture:
If you are already part of the Mochila marketplace, grab a widget and spread the love!