Marketing & CX LeadershipCMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered. SPONSORED BYNewsDecagon Triples Valuation to $4.5B With $250M Series DRead nowEditorial4 B2B Customer Experience Models Built for Revenue and RetentionRead nowEditorial6 Ways AI Turns Contact Centers Into Intelligence HubsRead nowListening Is the New Customer Data StrategyStarbucks Comeback Shows What Happens When Customer Experience Leads AgainLeadership Is the Hidden Variable in CX PerformanceGenerative AI Is Moving Faster Than Customer Data Privacy ReadinessWhat Is Prompt-Driven Analytics? A Practical Guide for CX LeadersFigma Integrates Anthropic’s Claude to Generate Diagrams Inside FigJamExplore the Marketing & CX Leadership Channel
eBook5 Ways to Deliver Support That Stays in ContextLearn how to embed real-time in-product help that cuts support volume, boosts adoption and puts AI to work
eBookStop the Scroll, Cut the Tickets: How to Build a Self-Service Portal Customers UseOnly 10% of customer platforms gain strong adoption—this guide shows how better documentation portals can change that.
eBookHow to Make Every Customer Feel Like the FavoriteAI-powered personalization for marketers who know one-size-fits-all doesn’t drive results
GuideWhy Self-Service Keeps Falling ShortWhat CX teams are missing, what customers expect and how to close the gap without driving up tickets
GuideYour AI Readiness Starts With the Right ChecklistA practical way to prep your team, clean your data and launch CX AI without the missteps that sink 95% of pilots
GuideYour Guide to Understanding Headless CMSA practical look at how headless and composable content platforms help teams work faster and deliver stronger digital experiences at scale
Guide10 Must-Haves for Your Next CMSA practical guide to finding a content platform that moves faster, scales smoothly and keeps your teams in sync
Guide7 Ways Your Metrics Are Wrecking Customer ExperienceStop measuring what’s easy and start measuring what matters. This guide shows you where your KPIs are working against you—and what to track instead
White PaperHow to Outsmart the AI Bot BoomA practical framework for keeping your healthcare site secure, performant and visible, even as AI traffic explodes
On-Demand WebinarHow to Build Trust and Keep Patients Coming BackHear how Twilio and Forrester are helping healthcare teams design AI that feels human—and earns loyalty.
On-Demand WebinarAI in Healthcare: Less Manual Work, More Human CareLearn how healthcare teams are using AI to lighten workloads, strengthen patient connections and scale care with empathy.
GuideHow to Turn Data, AI and Empathy Into 1:1 CXA practical guide to transforming customer experience through real-time insights, intelligent orchestration and a little human understanding
Most Read TodayNewsDigital ExperienceFramer Expands On-Page Editing With Drag-and-Drop LocalizationNewsDigital ExperienceThe Top CES 2026 Highlights — and the CX Shift Hiding in Plain SightEditorialDigital ExperienceThe Metrics Are in Charge. Does Your Marketing Pay the Price?
Most Read TodayNewsDigital ExperienceFramer Expands On-Page Editing With Drag-and-Drop LocalizationNewsDigital ExperienceThe Top CES 2026 Highlights — and the CX Shift Hiding in Plain SightEditorialDigital ExperienceThe Metrics Are in Charge. Does Your Marketing Pay the Price?
Most Read TodayNewsDigital ExperienceFramer Expands On-Page Editing With Drag-and-Drop LocalizationNewsDigital ExperienceThe Top CES 2026 Highlights — and the CX Shift Hiding in Plain SightEditorialDigital ExperienceThe Metrics Are in Charge. Does Your Marketing Pay the Price?