Workflow automation vendor Nintex today acquired a document-generation app provider, which it claims will help enterprises automate processes from the back to the front-office, integrate content from business ecosystems and integrate Office 365 and Salesforce content. The Bellevue, Wash. provider acquired Drawloop, an Irvine, Calif.-based provider that offers technology officials claim streamlines document creation.

The companies did not disclose terms of the deal.

It’s been a news-making kind of year for Nintex, the recipient of the 2015 Microsoft Office and SharePoint Application Development Partner of the Year award. The company provides cloud-based and hybrid-based workflows.

Nintex CEO John Burton said in a statement the acquisition allows the companies to “more easily address scenarios that are often difficult or expensive for businesses to solve today, in and across multiple cloud platforms and in all mobile scenarios.”

“By allowing our solutions to be used by business analysts rather than programmers,” he added, “we complement the IT organization while empowering the business user."

Automated Workflows

Nintex's platform automates workflows in a hybrid environment, which is intended to avoid manual-processing headaches. The Nintex Workflow platform for SharePoint and Office 365 allows users to send notifications, schedule tasks, record data, allocate resources and approve requests all in one platform from mobile, SharePoint, Office 365 and third-party environments.

According to officials, Drawloop is a top 10 paid app on the Salesforce AppExchange. Its platform is called LOOP Document Services, which, according to officials, uses existing structured and unstructured data to deliver documents like Word, Excel, PowerPoint or PDF, and merges them with Salesforce data.

The goal is to help companies achieve higher returns on their CRM investment by increasing adoption, improving data compliance and forecasting, and increasing deal visibility.

Salesforce, Office 365 Landscape

The acquisition will drive further automation for customers across the Salesforce and Office 365 landscapes, officials predicted.

Todd Mezrah, Drawloop co-founder and CEO, said his company’s tech “fundamentally changes the way documents are created during the sales, service, and marketing processes. We couldn't be more excited to combine Nintex's workflow automation capabilities with Drawloop's document creation functionality and extend our services into the Microsoft ecosystem where Nintex has strong partnerships and a robust customer base."

Developers will integrate Nintex's platform -- Nintex Workflow, Nintex Mobile, and Nintex Forms for SharePoint and Office 365 -- with Drawloop's automated document generation capabilities. The offerings will be made available to SharePoint, Office 365 and Salesforce users in the future.