eZ Conference Paris 2016

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Description

eZ Conference 2016: Beyond the Web brings together experts in digital strategy, marketing and engineering to exchange ideas on how to deliver remarkable digital experiences. 

An annual summit, eZ Conference is the largest gathering of the eZ community worldwide — from editors and marketers who use eZ Publish, eZ Platform and eZ Enterprise, to the developers and designers building sites and apps.

Keynote Speakers

Paul Boag — Consultant, Author, Speaker
Keynote: "Digital Adaptation"

Do you feel like you are doing your job with one hand tied behind your back? Are you frustrated by company practices that are horribly antiquated and inappropriate for the digital world? Does your boss or client fail to understand the unique characteristics of the web? If so you are not alone. The majority of traditional businesses are struggling to adapt to the digital economy and need your help even if they don't realize it.

In his talk Paul Boag explains why this is, and what we (as the web community) can do about it. He highlights that to build a great website we have to be the catalyst for organizational change and recommends ways to get started.

Yann Gourvennec — CEO and Founder, Visionary Marketing
Keynote: "Content Marketing 2016-2020: From Content Shock to Content Chance"

Content marketing is strategic. It's about your business, it's real. Besides, the broad-sweeping success of social media has led many to believe content marketing is a science of its own. Ultimately, it should be a seamless experience between content, social networks and Word of Mouth marketing. Digital content creation and sharing is, ultimately, a world apart from the old world of mass media. 

In his talk Yann Gourvennec will deliver his tips for raising one’s content above the surface. The presentation will be a mix of insights and polls in which both sides of the audience (technical and marketing) will be asked the same questions and results will be updated live on the screen in order to compare both views.

Pre-Conference Meetings

Developers, want to get started building sites and apps with eZ Platform and eZ Studio? eZ will offer a full-day master class on October 4th at the same venue as the conference.

There will also be an eZ Partner Meeting on the morning of October 5th.

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