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Digital Marketing
6 in 10 Advertisers Can't Measure the Impact of Digital Video
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Customer Experience
Data Overload, Inefficiencies Plague Customer Call Centers
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Customer Experience
Xbox One Sells A Million, Microsoft Grapples with Social Media Backlash
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Information Management
Businesses Should Drink from the Firehose of Data, Report Says
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Customer Experience
3 Crucial Elements of a Successful Rebranding Campaign
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Social Business
Creating Value from Chaos: Defining and Encouraging Innovation
Feature
Digital Marketing
B2B Marketing Stats: CEOs Don't Trust CMOs, Social Doesn't Work, Banner Ads Aren't Dead
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Customer Experience
Empathetic Marketing Creates Emotional Customer Experiences
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Customer Experience
How Can Big Data Improve the Customer Experience? [Infographic]
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Customer Experience
IBM Customer Experience Labs Unveils Products For Deep Customer Analysis
Feature
Customer Experience
Adobe Target Updated for More Visual Website + App Testing
Feature
Customer Experience
Customer Analytics is in the Hands of CMO
Feature
Customer Experience
What Role Does Big Data Play in Marketing? [Infographic]
Feature
Customer Experience
Acxiom to Publicly Release the Marketing Data it Collects + Sells
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Customer Experience
5 Ways to Make Your Content Marketing Campaign More Successful
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Customer Experience
How 5 More Web Experience Management Vendors are Dealing with Personalization
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Customer Experience
Adobe to Acquire Tag Management Firm Satellite
Feature
Customer Experience
Pinterest Opts in to Do Not Track
Feature
Customer Experience
Tealium Integrates with Splunk for Rich Data Analytics
Feature
Customer Experience
6 Small Steps to Improve the Customer Journey Online
Feature
Customer Experience
Yahoo Buys Admovate for Mobile Ads
Feature
Customer Experience
Forrester Report: Tag Management Becoming Data Distribution Tool
Feature
Customer Experience
Forrester Report: CMOs Must Become Technologists + Master Marketing Tools
Feature
Customer Experience
Data Based Personalization is Loved by Marketers, Held Back by IT
Feature
Customer Experience
New Report: Marketers Don't Understand Customers, Need Better Data Analysis
Feature
Customer Experience
Gartner Campaign Management MQ: SAP Challenges, Sitecore, ExactTarget, Adobe Impress
Feature
Customer Experience
SAP Partners with MindTouch for End to End Customer Service