Latest Marketing & Customer Experience Leadership Reading(Page 168)

Google's New Cookies Features May Hamper Online Advertising, Improve Privacy

True Marketing Personalization Takes Talent, Technology and Empathy

Why Focusing on Pure Customer Acquisition Can Tank Your Start-Up

Keep These 3 Things in Mind When Introducing Chatbots to Customer Service

6 Strategies for Conducting Customer Experience Analysis

Top CMO Challenges and Focus Areas for 2020

Acquia Acquires Mautic, Sitecore Buys Hedgehog, More News

5 Tips for Testing Microservices

The Metrics Customer Experience Professionals Care About

The 360-Degree Customer View: Fact or Fiction?

Positive Memories: The Shortcut to Customer Loyalty

Is IBM the Canary in the Martech Mega-Vendor Coal Mine?

Enough With the Spam: 3 LinkedIn Networking Tactics for Marketers

How Your Marketing Stack Affects Customer Experience

Customer Journey Management in an Era of Disjointed Journeys

Measure Twice, Act Infinitely – As if Your Customer Experience Depends on It

How to Start Using AI to Improve Customer Experience

A New Facebook Ad Metric Matches Spend to Cross-Channel Experiences

ActiveCampaign Announces CX Automation, Accenture Acquires Zielpuls and More News

10 Lessons from Hertz's $32M Web Design Lawsuit Against Accenture

How to Set Your Brand Apart Through Customer Experience

Stop Using Customer Metrics to Live in the Past

3 Challenges of Personalization at Scale

Sorry, There’s No Secret Shortcut for Measuring Customer Experience

Is It Time for Your Organization to Form an AI Ethics Committee?

4 Best Practices for Implementing a CDP

Facebook Ad Metrics Updates Aim to Help Marketers Track Reach