Latest Marketing & Customer Experience Leadership Reading(Page 171)

'Spray & Pray' Must Go Away: Why Marketing Needs to Get Surgical

5 Principles of Customer Data for 2019 and Beyond

How Leaders Turn Martech Strategies into Tactics

G2 Crowd Acquires Siftery, BigCommerce and WP Engine Partner, More News

Why They Click: The Psychology of Your Audience

Why the 'R' in CRM Is the Most Important Letter in Customer Experience

Why Brands Must Unify Customer Experience and Customer Success (and How They Can Do It)

Google Data Studio Updates Calculated Fields to Improve Data Exploration

Establishing AI Ethics in Marketing

Customer Data Platforms Best Practices and Challenges

How SMBs Can Successfully Adopt Chatbots, AI and IoT Marketing

Why Influencer Marketing Is Essential For Your B2B Marketing

Should You Publish on a Hosted Blog Platform?

Customer Experience Is Stressful

ICYMI: Battle Royale of Freemium Project Management Systems, Web CMS in 2019, More

IBM Sells Multiple Products to HCL for $1.8B, Hero Digital Buys Clock Four, More News

Data-Privacy Regulations: Marketing Symptom, Setback and Solution

9 Ways to Improve Employee Retention With 'Stay Interviews'

Why Nano-Influencers Are a Social Media Marketers Secret Weapon

8 Must-Haves for Every Customer Advisory Board Meeting

3 Keys to Making Your Company Disruptor-Proof

What Traits and Skills Do Martech Leaders Need to Succeed?

Single View of the Customer: A Holy Grail or Mythical Beast of Marketing?

Customer Experience Trends for 2019

Nobody Cares About Your Cute Chatbot

Organizational Change Doesn't Have to Hurt

Forrester Acquires SiriusDecisions for $245M, Cyber-Monday Breaks Record, More News